YouTube is a close-knit network that isn’t like other social platforms. Famous YouTubers may spend years building their channel and base of followers, but the amount of support they get is paramount.
There’s no doubt about it – YouTube videos require creativity and technical skills to make. The time, labor, and talent that you pour into this project is more intensive than what you invest in other content.
Know this: you don’t have to wait to be a famous YouTube figure to make the most out of your videos. If you want to know how to make money online by leveraging your YouTube video, your imagination should go beyond creating it.
Check out these 3 Popular Ways to Repurpose Your YouTube Videos:
1. Embed Your Video into Your Blog or Website
People can get easily tired of reading textual posts. Even if you include photos in your blog posts, some readers would only skim over your content to find what interests them most.
If you have an online business, this limited attention could mean the make or break for closing a sale. Why rely on textual posts alone if you can captivate your audience and influence their purchase decision through a video?
Unless they are your long-time avid readers, people are likely to stay on a page if they’re watching a video rather than reading a blog post.
Use your YouTube videos as the information hub on your blog or website. If you have an important campaign to announce or new projects to market, posting a video about it on your blog is guaranteed to generate high engagement ratings.
2. Sharing Your Video as Social Media Content
No social media virtual assistant yet? No problem! YouTube has social media sharing buttons that make it easy to post content on Facebook, Twitter, and other sites. Just remember that YouTube is a different platform compared to other social networks and what may be considered a hit in YouTube may be too long or too heavy on other sites.
Tip: You don’t have to post full-length videos on your social channels. Posting clips or trailers of the full video can rouse up viewers to check out the uncut version on your website, Tayloright, blog, or YouTube channel.
3. Converting Your Videos into Podcasts
There are many ways to download and convert videos into MP3. If you’re a business owner whose target customers include working moms or young professionals, this move will give you a better shot at reaching your market. Your target customers may be too busy to watch full-length videos on YouTube or your blog, but they sure can listen to a Podcast while on the go.
Some people also favor listening to audio content over reading a blog or watching videos online. If you convert your content into a podcast, your audience becomes wider and more diverse.
Creating videos may be challenging but your finished projects can be used in multiple ways and in different platforms. Which of your YouTube videos are you going to repurpose?
Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at firstname.lastname@example.org.