5 Tips To Optimize Your Website Content For Bounce Rate

Is increasing bounce rate turns out to be a big problem for your website? Do you want to know the reasons as to why your website is not attracting much traffic even though there is so much of great content on it? There could be many reasons for this to happen and in the following write up, you can find the top five reasons for high bounce rate on your website. We have taken these 5 points out of many issues as these are having major impacts.

1. Improving Readability

When it comes to attracting more clients who actually convert their first click into deep penetration into the website, readability could be one of the key reasons as to why the clients visit the landing page of your website and then move on to click on other sites. There can be many ways by which the readability of the site can be improved to attract more conversions. By using sub-headings and bullet points, one can eliminate chunks of text which is not catchy for the human eyes. Asking some questions with bigger font size and animation can make the clients think about those and dig deeper into the websites.

2. Reducing Popups and Ads

In the year 2014, more than sixty-five percent users said that the popups and ads disrupted their reading concentration and closed the website immediately. The users have claimed that it is very annoying when these pop-ups come in exactly when the mind concentration level is at its peak. However, it has been found that some pop-ups actually reduced bounce rate and have increased conversions. Therefore, it is very difficult to understand the customers’ taste and style of browsing the web. Some popups used by developers consist of brand information which has attracted 53% users to continue to read and click on links on the same domain. User experience is something which is key to reducing bounce rate and increasing conversions.

3. Brand Storytelling

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Effective storytelling has the capacity to bring the brand to life and dramatically reduce bounce rate. There should be some eye-catching elements in the website pages which attract the end user to read those couple of sentence or those few words that the developer has written. There are two things which need to be kept in mind while branding storytelling. Making the customers the hero will provide effective storytelling. In this way, you are placing yourself in the customer’s shoes and thinking from his perspective. This will enhance sharing and develop more trust with your customer. And once there is a high level of trust, it leads to a great user experience. The second thing is about being truthful while placing the storytelling on the website.

4. Keywords with high-value traffic

When it comes to SEO, keywords play a key role in the attracting the customers to the website. The high-value traffic comes in on using the keywords which weigh heavy and have the power to reduce the bounce rate hence increasing the conversion. There are four main metrics in order to use the keywords in the most effective and efficient manner. These are brand value, traffic value, conversion value and personal value. All these parameters outline a treasured keyword. This will help in increasing the number of repeat visitors thus increasing conversion rate.

5. Multiple Landing Pages

Once a developer creates many different landing pages of different styles and textures, it becomes attractive to the customer since they never get bored of the same user interface. A website which contains the same UI in every link is more boring compared to a website which has many landing pages with the different style and shades of color and designs. This will drastically increase the conversion rate and reduce the bounce rates.


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Therefore, we can see the above-mentioned points how the five different points, when kept in mind, can lead to optimization of bounce rates. Bounce rate is critical for the websites since it is used as a measure to calculate and analyze the types of customers who have visited the domain pages. It can also be used as a good prediction tool to forecast the profile of the customers who are going to visit the website in the future closer to time. If you are so busy on your business and don’t have enough time to optimise your website contents for bounce rate, then we suggest you to take the help of Hopinfirst, a New York based firm. This firm helps its clients to finish their job as mentioned. The teams provide the best quality services available in the market.

Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.

AdWords Smart Display Campaigns: Get Smarter and Quicker Results

The AdWords platform is now more comprehensive than ever – there are more ways and places to display your ads than one could really try out, at least manually.

And while the classic Google Search Ads are still the most popular option, Google Display Ads are offering too many possibilities to ignore. You can get in front of 90 percent of the internet’s audience on more than 2 million websites, so you can reach your prospective customers when they are reading an article on one of the biggest news sites in the world, watching a video on YouTube, or even checking their email.

But with this wide range of options, Google Display Network can quickly become overwhelming – it’s difficult to even figure out where to start testing the performance of the ads on all the different platforms when you have so many considerations to make in terms of design, copy, targeting, and placement.

Luckily, Google has come to the rescue for marketers once again.

With the introduction of AdWords Smart Display Campaigns, you no longer have to manually track every ad to make sure it is performing well.

Google has made it possible to leave your entire ad campaign process to sophisticated algorithms, which will collect performance data and refine your ads in order to make them as effective as possible.

Smart Display Campaigns allow you to be involved as much as you like, letting you customize the campaigns so that you can pre-define certain aspects of your ad based on your knowledge of your audience, leaving everything else to be automated.

Here are just a few of the things that Google Display Campaigns can take care of:

Automated Ad Creation

After you input your headlines, descriptions, images, and logos, AdWords uses these to create numerous variations of your ads, quickly sorting the ones that work best.

The Smart Display Campaigns makes continuous improvements to the ads, so you can see tangible improvements to their performance month after month.

Automated Bidding

With your target CPA serving as a basis, Smart Display Campaigns optimize your bids in order to maximize the chances of conversions.

Over time, this will give you the best possible value for each ad that you run.

Automated Targeting

The Smart Campaigns can even offer comprehensive automated targeting solutions, optimizing your campaign runs so that your ads show up in places where they have the best chance of success.

Smart Display Campaigns Offer Numerous Benefits

Smart Display Campaigns may not be for everyone, but if you are already running manual campaigns and are looking for ways to attract more customers beyond what you’re currently doing, they can be a great solution.

Another scenario where it makes sense to try Smart Campaigns is if you’re just getting your feet wet with Display Network ads and want an easy to set up and reliable way of creating effective campaigns.

You just can’t beat a system that’s able to provide you with high-performing campaigns that only take a few minutes to set up. After uploading your content and images, you can leave it to the Smart Display system to take care of everything else.

Within the first few days, you can already see real, tangible results – the Smart Campaign quickly finds the best converting options from the selection of assets that you provide, which not only means good conversion numbers, but also usable data that you can apply to your manual campaigns.

You will see which headlines, images, and descriptions perform well in different circumstances, which is an invaluable aspect of the Smart Display Campaigns.

In a very short time, you can start seeing new opportunities for targeting that have proven to convert high for your offers – it is simply impossible to compete with the ultra-efficient testing capabilities that Smart Campaigns can offer.

Why It Makes Sense to Use Smart Display Campaigns

While it may be difficult to leave your ad budget completely in the hands of AdWords, Google’s data shows that businesses who use Smart Display Campaigns have managed to increase conversions by as much as 36 percent without increasing the CPA, which is a number that’s impossible to ignore.

With Display Network ads, you are reaching people who may not be actively looking for solutions but can be just as likely to act if the right offer is presented to them.

And with the advanced testing and tracking capabilities of AdWords, Smart Campaigns are able to quickly discover the where your best customers are hanging out, which is something that would be very difficult to do using manual ads.

So, it’s definitely a good idea to at least give Smart Display ads a chance – even if you prefer to keep the bulk of your campaigns manual, having an automated asset that can increase your reach online and provide you invaluable insights is something that’s hard to pass on.

Author Bio:

Josh Williams is an experienced SEM Manager at One Egg – a full service digital agency specialising in SEO, SEM, PPC Management Services, Content Marketing, and Analytics to name a few, pursuing a mission of helping businesses of all sizes.

3 Ways to Optimize Your Site for Voice Search in 2018

SEO can be an enigma sometimes, but it’s a lot easier to figure out when you accept that it changes a lot — and that occasionally, those changes are radical. In 2018, if you want to achieve pole position in the SERPs, you need to add voice search optimization to your arsenal of your tactics.

In this article, I’m going to show you how to do it the easy way by ranking for long-tail keywords.

Who doesn’t love the idea of voice search? It’s quick, super convenient, and it means users can search for stuff on the go.

Plus, it’s just undeniably hip.

In 2018, voice search technology is better than ever, while respected entrepreneurs and movers and shakers in the business world like Gary Vaynerchuk suggest it’s the absolute future.

The stats back him up. Half of all searches will be voice by 2020, while in the same year around 30% of all searches will be carried out without the use of a screen. This is largely because voice search is more precise than it’s ever been. In fact, its accuracy is now at around 92%.

All this means that you need to get on board with voice search optimization before you fall way behind your rivals and end up playing catch-up.

Why long tail keywords?

You might be under the impression that, since we’re slowly making the transition to voice search, keywords will no longer matter.

“Please tell me I never need to use a keyword research tool ever again!”

However, they still matter just as much as they ever did. Sorry! The only difference is that long tail keywords matter more where voice search optimization is concerned.

A short tail keyword is uber specific and can simply be just one word, such as “builder.” It’s a super broad keyword that’s hard to rank for.

Long tail keywords, on the other hand, are easier to rank for because they’re more specific and can pull in a descriptor or two. “Men’s black leather jacket for disco night” is a long tail keyword that’s hyper-specific, and which might be so exclusive to your niche that you climb to the top of Google.

Crucially for voice search, long tail keywords more closely resemble natural human speech. When people speak into their device, be it Google Assistant, Amazon Echo, or Cortana, they speak like they would if they were talking to a friend.

No one is going to shout “Builder!” into their phone. Instead, they might say something like “Affordable builder near me.” This phrase is longer and quite specific.

Let’s take a look at 3 ways to make the most of long tail keywords and optimize your site for voice search.

1. Answer questions with in-depth content

“Google, why does my dog have fleas?”

“Alexa, can you tell me that causes diabetes?”

“Siri, what do angel investors do?”

The above are examples of how search is going to look. Not next year or in 2020 but literally tomorrow, next week, and next month. Your customers are speaking into their phones using long tail keywords, asking questions and expecting answers. And unless you start to answer them, you’ll be dawdling at the back of the SERPs.

It’s time to start answering questions on your site. There are two ways you can do this:

  • Long form content
  • An FAQ page

An FAQ page can provide answers to common questions about your product or industry. The easiest way to come up with questions your customers are asking is to actually ask them. Alternatively, check out forums, Facebook groups, and your rivals’ websites.

Long form content will take more time, but it’s well worth it because it attacks the SERPs in more than one way. Firstly, you can start to rank for specific long tail keywords that your customers are using. Secondly, you get a shot at ranking on featured snippets.

What is a featured snippet? A featured snippet is displayed at the top of Google in response to a user’s query as per the image below.

It’s essentially an in-depth answer to a question. The answer is so in-depth, explicit, and contains the right long-tail keywords that it’s been chosen by Google as the best one. As such, it’s achieved the highly coveted position 0 on the SERPs.

When thinking of a question that needs answering, carry out the keyword research you usually carry out, but also search for question keywords, too.

2. Loosen up and be more conversational with your seed keyword phrases

Some of us struggle with seed keywords simply because we make them too stuffy.

For example, consider this sentence:

“Professional graphic designer Minnesota.”

It doesn’t flow naturally, and it definitely isn’t conversational.

When you’re optimizing your site for voice search, you need to start thinking conversationally. Here is how we could spin that above sentence instead:

“Where can I find a professional graphic designer Minnesota?”

Once again, we’re using a question phrase, and then we’re going to provide the answer. The sentence is now in line with something people will search for.

3. Get into peoples’ minds

Do you know how people think? Of course you do, you’re a human yourself! And from now on, it’s time to start thinking about how people speak.

Long tail keywords for voice search are all about how humans really speak to each other, which means you can’t keep using the same long tail keywords you’ve been using in the past. Clunky phrases like “content marketing manager salary” no longer cuts it.

To get into peoples’ minds and discover how they talk into their phones, you can try a tool such as Answer the Public, which appends search terms using words such as “with” and “for” in order to gauge what voice device users are actually looking for.

However you approach voice search optimization, remember to use your keyword research tool to pick out the right long tail keywords, and shift the focus to conversational speech patterns and questions.

Just remember that it’s pretty much all about mimicking the way we talk.


About the author: Aljaz Fajmut is an internet entrepreneur and founder of Nightwatch — a search visibility tool of the next generation.
Follow him on Twitter: @aljazfajmut