5 Amazing Tips to Get the Most out of Your Email Marketing

Email Marketing is much more than sending an email to a potential customer in order to engage audiences, generate sales and other marketing goals you can serve with email marketing. It needs a strategic approach and that’s what email marketing strategy is all about. The popularity and budgets for email marketing only seem to be increasing. The reason? The multiple benefits including highly measurable results, increased brand awareness, cost-effective marketing and easily shareable.

While email marketing can be done by anyone, not everyone knows how to do it well. Most email marketing strategies are ineffective because they are haphazardly planned, and companies and individuals ultimately give up on them. The truth is, you need a really good strategy to constantly produce, repurpose, and promote engaging email.

This article outlines the five tips leading to a successful email marketing strategy.

1. Target the Decision Maker

When you’re marketing to other businesses through email, you need to pinpoint and then target the right decision makers, i.e. there is no point reaching to someone who doesn’t have the interest or power to acquire your service.

My initial email marketing strategy targeted managers and then directors. The goal was to engage those who can execute my services. I gained a 23 percent response rate. While this is pretty high, these results are a bit misleading because 55 percent of those replies were being passed along to other managers or directors, and many of those were given up.

I then spent good hours segmenting the corporate hierarchies of 15,000-person organizations trying to figure out strategic entry points. This was time consuming and hard to measure. Instead, I decided to reach C-Level executives because to make it simple, people must consider emails that come from their coordinator.

If a company C-Level Executive passes down an email to a subordinate, that employee is going to follow-up. Once I started targeting C-Level Professionals, the pass-along rate of response increased to 80 percent.

2. Optimize Emails for Mobile

If emails pass on without optimizing for mobiles, you’ll are going to lose a huge portion of your target audience. Most of the people prefer to check at emails on their mobile devices: 67% of emails are opened on mobile and tablet, compared to only 33% opened on a desktop. The best strategy is to design emails that are mobile-friendly i.e. they should optimized to be viewed on a Smartphone, Desktop and Tablet!

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Each time you send an email, you should be aware that a maximum number of your audience is going to check your message on their phones or tablets — not on their desktop computers or laptops.

Your target is to not only get your emails checked and read, but also to make your audience experiences just as strong as if the messages were opened on desktops. A mobile responsive website design displays your content properly no matter how someone views your website, and you can ensure that the emails you send look great as well, whether or not you have mobile-responsive email template.

3. Make use of Plugins to Track Email Open Rates

Email prospecting is constantly developing. As soon as someone point out what works, everyone starts to make use of it. And then it no longer gets the results! The best way to keep up with effective marketing plan for your industry and audience is to use email tracking software for your own open rates.

Importance of Tracking Email Opens

All businesses can benefit from tracking email opens, especially businesses which is mainly based on email marketing campaigns. By tracking information like which emails are being checked and which are converting, you can see how effective your marketing materials actually are. You can use this information to find out what kind of offers and campaigns work best for you.

There are many helpful tools (paid and free) that will let you know exactly when your email is opened. Use the tracking tools to keep an eye on your emails, and try testing and comparing different approaches. You’ll get immediate idea on what works and what doesn’t work for you, your prospects and your target market. This puts you in control of your marketing plan and ensures you to stay on top of writing emails that your prospects actually read.

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4. Test your Emails

One of the most helpful aspects of email marketing is that it can be tested. Following common “best methods” or settled “rules” is not a way to reach your marketing goals because what works for one audience won’t necessarily work for yours. Testing is your biggest partner. You should always ‘test for the perfection’ in your email campaigns.

A great way to increase subscribers is by testing everything to see what has the most impact. By using testing on your emails the design, services, offer, GIF, subject line, and all the other elements of an email campaign – one at a time, you can decide what your subscribers want to see, which will help you lower the unsubscribe rate on your campaigns. Testing every element in email marketing campaigns is a continuous process, and you should use tests on a regular basis to determine what gets the most engagement.

Important Elements of Test

The subject line is the most important email factor to test, followed closely by the content of the email itself. But there are many other elements of your email campaign that are just as testable. Some things you can test in the message include:

  • Subject line
  • From name
  • Headline/sub-headline
  • Content
  • Promotion/offer
  • Post-click experience (landing page A versus B)

Here, are some of the benefits of Email testing I’ve brought to let you know how effective it can be for your next email marketing campaign.

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5. Personalize Your Emails

Personalization goes a long way. Some people choose to invest in systems that will allow you to add people’s names to the subject line and body of the messages, but this approach is not for everyone. You can segment your mailing list based on your requirement, for example, by geographic location, age or purchase history and then send messages written specifically for each group. Example: “This is a quick message to check in and make sure that you are happy with your purchase of our — Widget you bought from us last month. I also wanted to let you know about an upcoming sale we’re having on accessories for the —.”

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Make your emails relevant to the customer by sending emails based on their interests and purchase behavior. A trend that’s recently happening is automated email which basically uses advertising data collected based on customer’s behavior on other digital channels. It also helps with consistent messaging and branding so the user gets a complete experience that is not fragmented.

Take Action:

If you have an email list that doesn’t have an automated welcome email for subscribers, create one today. You may be amazed at the open and click-through rates you see!

It’s your chance to win it with email

2018 is going to bring great opportunities to engage your subscribers with interesting, beautiful and well-written emails, and these tips will help you get there.

About the Author:

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My name is Alexander Daniel and I’m a Content Marketing Strategist, with a focus on branding. That means I’m an analyst as well as marketer, motivated by great ideas. I’ve had plenty of experience working with brands of all sizes. At present I’m working for InfoGlobalData a leading provider of b2b email lists, specialized for its services and marketing solutions.

Lead Nurturing: 4 Steps to walking the buying path with your customers

Imagine you have a downloadable resource on your flashy and attractive website. Your online promotions bring visitors to your landing page. A user signs up and downloads the resource.

You sent him an engaging email offering your products/services. He again comes to your website and buys your offerings. Since you provide value along with your offerings, your customers act as your brand advocates. Promote your business on their portals and stay loyal to your brand. How easy and simple! Is it the usual case with almost all online businesses? The answer is a big NO!

Agreed, for any business, lead generation is the vital activity. However, that’s not the end; in fact, it is just the start.

According to Marketo, on average, 50% of the leads in any system are not yet ready to buy.

What all you need to do is lead nurturing so that your leads get converted into your customers and in future, they can act as your brand ambassadors.

Process of lead nurturing

Basically, lead nurturing is a four-step process.

  1. Attract – your targeted customers to your website
  2. Engage – with them and capture their attention towards your offerings
  3. Nurture – them and create their interest in your offerings, explain how your products and services address their pain points
  4. Convert – them into your customers by helping them in validating their buying decision

Let’s take you through the 4 steps to walking the buying path with your customers – a deeper insight into lead nurturing!

Build a relationship with the lead

Lead nurturing itself means building relationships. Once you get the information about your lead, start paying attention to their activity and interest on your website. The leads who are at the top of the funnel are called marketing leads and those who are near the bottom are sales leads. Once the marketing nurtures leads, they are passed on to the sales team in their CRM. To walk through their buying oath along with them, in the very first place you need to build a relationship with them. Well, it’s not that easy as it is said often. To win their trust and establish a rapport, ask questions, respond to their queries, follow them on social networks, share important information with them, and offer them FREEbies.

Educate lead based on his buyer journey stage

To close your sales cycle, first of all, you need to educate your leads. And this education should be done on the basis of his user journey stage. Education at awareness stage will not be the same as the way you educate him at other stages.

It is not easy to identify at what stage your lead is. However, it can be done by analysing their entry points to your CRM. Visit your analytics and understand which ages they have visited, to what extent they have scrolled, check their social profiles and know what they are talking about. No doubt, this exercise requires logic and analytical skills. After all, marketing is all about applying logic, isn’t it?

Nurture through emails, but not to the extent of torture

Remember two basic rules of lead nurturing – don’t email your leads on daily basis and don’t send each and every email to all your leads. Email marketing is the best lead nurturing technique, but you should not torture them by sending irrelevant emails at the irrelevant time. Rather send them personalized emails on the basis of their user journey stage. When your leads are towards the end of a sales cycle, personalized emails are extremely helpful in conversions.

Each of the email’s subject line and body content should be personalized in such a way that it provides solutions to their pain points. At the same time, it should have a human touch. One of the most common yet evergreen trends is to use their names in the subject line and body content.

In short, sending right email to the right lead at the right time results in faster conversion process than usual. And, this can be easily done with the help of CRM. We recommend InfusionSoft as one of the best automation tools to handle your lead generation, lead nurturing and conversion emails.

Repeat the process until you succeed

To convert your leads into your customers and later on brand ambassadors, this is the only tired and tested procedure. Repeat the process until you succeed and you will!

Whenever necessary, re-engage with your leads. At any stage, if you realise that they are losing interest in your emails or offerings, provide them value to create a sense of urgency. Add incentives, discounts, offers, coupons, vouchers and other Freebies to the extent you can.

Email marketing is the most effective but not the only technique of lead nurturing. At times, lead scoring also fails if it lacks enough data. If email lists and emails aren’t working well with you, reach out to them via social networks, where they roam online. Keep checking your email analytics to assess the effectiveness of your emails.

Time to start now..?

The quantity of leads does not matter in your conversion process if you don’t know their quality. Not all your leads will get converted. However, they are all equally important to you. How? Those who aren’t interested should never be ignored entirely. Those who do not buy anything from you can also refer the right person to you, provided they have a positive experience in your funnel. Lead nurturing can help you get not only customers but also brand ambassadors. So, it’s the right time to start now!

Title: Lead Nurturing: 4 Steps to walking the buying path with your customers

Meta description: The goal of lead nurturing is to help progress leads from initial interest toward buying intent. Read proven and proved steps to walking the buying path with your customers for conversions

Author’s Bio

Raj Gautam

This article is written by Raj Gautam. He is CEO & Founder of QL Tech, Located in Perth, Australia. QL Tech is one of the best agencies that offer unique Digital Marketing & Web Development Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Digital Marketing.

3 Popular Ways to Repurpose Your YouTube Videos

YouTube is a close-knit network that isn’t like other social platforms. Famous YouTubers may spend years building their channel and base of followers, but the amount of support they get is paramount.

There’s no doubt about it – YouTube videos require creativity and technical skills to make. The time, labor, and talent that you pour into this project is more intensive than what you invest in other content.

Know this: you don’t have to wait to be a famous YouTube figure to make the most out of your videos. If you want to know how to make money online by leveraging your YouTube video, your imagination should go beyond creating it.

Check out these 3 Popular Ways to Repurpose Your YouTube Videos:

1. Embed Your Video into Your Blog or Website

People can get easily tired of reading textual posts. Even if you include photos in your blog posts, some readers would only skim over your content to find what interests them most.

If you have an online business, this limited attention could mean the make or break for closing a sale. Why rely on textual posts alone if you can captivate your audience and influence their purchase decision through a video?

Unless they are your long-time avid readers, people are likely to stay on a page if they’re watching a video rather than reading a blog post.

Use your YouTube videos as the information hub on your blog or website. If you have an important campaign to announce or new projects to market, posting a video about it on your blog is guaranteed to generate high engagement ratings.

2. Sharing Your Video as Social Media Content

No social media virtual assistant yet? No problem! YouTube has social media sharing buttons that make it easy to post content on Facebook, Twitter, and other sites. Just remember that YouTube is a different platform compared to other social networks and what may be considered a hit in YouTube may be too long or too heavy on other sites.

Tip: You don’t have to post full-length videos on your social channels. Posting clips or trailers of the full video can rouse up viewers to check out the uncut version on your website, Tayloright, blog, or YouTube channel.

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3. Converting Your Videos into Podcasts

There are many ways to download and convert videos into MP3. If you’re a business owner whose target customers include working moms or young professionals, this move will give you a better shot at reaching your market. Your target customers may be too busy to watch full-length videos on YouTube or your blog, but they sure can listen to a Podcast while on the go.

Some people also favor listening to audio content over reading a blog or watching videos online. If you convert your content into a podcast, your audience becomes wider and more diverse.

Creating videos may be challenging but your finished projects can be used in multiple ways and in different platforms. Which of your YouTube videos are you going to repurpose?

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Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.

http://20four7va.com/|twitter.com/20Four7VA

How to Skyrocket Your Online Reputation in 2018

As a business owner have you ever wondered about your current online reputation or how does your portfolio look like whenever someone searches you online. Maybe, most of you have never considered this as a major factor which can affect your business.

But, according to a research, it was found that your online reputation can affect your business by 64%. That is the reason why all big companies like Amazon, Coca-Cola, Adidas, etc are spending lots and lots of their money as well as time building their online reputation.

With the growing technology, almost every person is now on the internet. In fact, according to the latest stats, more than 78% of the internet users analyze or search a product or service online before actually buying it.

So, if you or your brand has a good online reputation then your business can improve by more than 78%. Also, building an online reputation also increases your influence on the audience and hence people will trust your product or service and even your words the most.

So, here were the reasons why top-notch companies spend their time as well as money building their influence and reputation online. Now, let’s look at some strategies which are involved in building a massive online reputation.

Research Your Competitors Reputation

If you own a business then it’s pretty obvious that you must be having some competitors which are ahead of you. Note down those competitors and try to keep a peep inside what are your competitors doing to improve their online reputation.

They must be doing various things to improve their reputation online but all the things may not be working well while some of the strategies may be working like a rocket. You should take a closer look at the strategies of your competitors which are working well. Also, you should try the same strategies with your brand as well.

Most of the time you might find a great strategy which you would have never thought about and this will help you expand your reputation building strategies even wider. Also, this will help you to see how your competitors work and you will get an idea of how your rivals market their brand online.

Creating Your Social Media Influence

Social media is becoming way more popular now as compared to what they were earlier. Social media can introduce you to millions and billions of people and also it is one of the greatest ways to build your online influence.

Coca-Cola is one of the biggest brands on Facebook and has a fan following of over 107 million users. They have a great social media influence and reputation which helps them reach a wider audience. That’s the reason why every new product by Coca-Cola skyrockets in the market just right after its launch.

Also, you need to build your own social media influence to leverage even a wider audience to know about your brand. Here, you can build social profiles with your brand names and then start sharing contents around your business regularly. Always remember that you should be regular in posting things around your profiles.

For, this you can take look at what things do your competitors post on their pages and also you can look at contents which work the best on their pages by looking at what’s being shared and commented the most.

Also, you can use similar content on the best working topics and start posting them on your pages. This will ensure more interaction of audience with your content. Also, you will start your profiles to lift off the ground and start gaining some followers.

Creating Reputation across Different Q&A, Forums & Content Sharing Sites

These days many people search for their answers online and that’s the exact reason why sites like Quora receive more than 200 million unique visitors per month. Also, these sites allow you to create your own profiles and start asking and answering questions there.

You too should start building your profiles on these sites today. Also, you should start answering as many questions as you can which you think are related to your industry. This way people will become familiar with you and will also start to know about your brand name.

Also, many big websites like Medium allow you to write articles for them. You can start writing nice in-depth informative articles on your topics. Also, since these sites are big and authoritative so you will be presented in front of a massive number of audiences which are interested in your article.

Creating Your Blog & Write Guest Posts

Creating your own blog is one of the most important tasks to do whenever you start building your online reputation. Almost every big business giant including some influencers like Neil Patel has their own blog. This is not just because it’s their hobby but it’s also because it’s so important.

Also, guest blogging is one of the fastest ways to present you in front of tons of audience as long as it is done in a right way. If you write guest posts for big and authoritative websites then you can become one of the top influencers in your industry very fast as well as you will also gain some legitimate social fan following.

Also, guest blogging is one of the greatest ways to get authority backlinks to your site. As you will have your blog you can link to it whenever you write a guest post and this way your own blog will also become authoritative. Hence, you will be rewarded by search engines and also people from different websites will start recognizing you.

Conclusion

It’s 2018 and the market is crowded with a number of companies and some of them ruling the top positions. So, nowadays simply creating your business around something doesn’t work at all. If you have a business then you need to spend time promoting it and spreading your words in front of millions of people.

So, if you just create a business or anything and sit back thinking it will skyrocket one day then you might be just wasting your time. In today’s market which is overcrowded if you need to stand out of the crowd then you need to build your online reputation and your online influential presence.

All the above strategies will ensure you a great online portfolio which is clean and profitable for your brand, business or whatever you are trying to skyrocket.

Author Bio: Shubham is the founder of Quick Understand which is a growing web directory. He currently writes about Blogging, SEO, Business related stuff there and is planning to expand this website even wider. You can follow him on Twitter @shubhamblogs.

5 Simple SEO Tips for Beginners

Search engine optimization, backlinking, title tags. If you research on how to improve your website ranking in Google, you might have come across these terms every so often. While these are proven ways to increase your audience reach online, these concepts can be mind-boggling for beginners. You may even come across SEO materials that are designed for big companies with different goals and needs than yours.

What you need are search engine optimization (SEO) techniques which are crafted for smaller establishments. This is how you work with the resources that you have and add to your knowledge as you learn the ropes of doing business online.

Start with these 5 simple SEO tips for beginners:

SEO Tip #1: Maximize Internal Linking

You will read and hear about backlinking as you work to promote your website. While it is ideal to have third-party websites linking to yours to build credibility, it’s just as important to build links internally.

When you create a post, direct the readers to other helpful materials within your site. You can even do a series of posts about a single topic or cross reference your previous blog posts. Help your readers expand their search by promoting other pages in your turf.

When Google detects that readers spend a long time in your website and browse one page after another, your website value adds up. The result? Google will rank your page higher in its results pages.

SEO Tip #2: Invest in Social Engagement

Social media platforms are a gift to small business owners. Now, you won’t need to pay thousands of bucks to advertising agencies to let people know about your company.

Just create a page on Facebook, Instagram, Twitter, and Pinterest to reach people easily and directly. Because people now spend more time on their mobile phones than watching TV or listening to the radio, you have a better chance of reaching them with social media.

Get a social media VA (Virtual Assistant) to take care of your regular postings, answer messages, and regulate comments. Because Google now considers traffic and activities in social websites for ranking, a proactive and engaging profile will increase your chances in results pages.

SEO Tip #3: Refresh Content

What posts in your social media or blog have gained optimum results? What topics roused the most reactions?

Update your content or draw inspiration from it to create a spin-off. This is a fast and easy way to make sure your posts retain its spot on the top of social feeds. If it’s a blog, it will keep your content up-to-date and relevant.

SEO Tip#4: Mind Your Site Speed

If you’re still building your website, it’s easy to get caught up designing it. That is why you need to watch the widgets, images, and videos that you add. While these may spice up your website, it can also slow it down.

Websites that take a long time to load make visitors frustrated and will likely make them abandon your page. No wonder Google added website speed as a ranking factor for websites.

SEO Tip#5: Get a Responsive Website Theme

Have you seen how your website looks like on mobile phones or tablets? When choosing a website theme or drafting a post, make sure that you select elements that will fluidly fit on any type of screen. You wouldn’t want your killer blog post to go to waste because it doesn’t load properly on a mobile screen.

Remember that people no longer access websites exclusively on computers. In fact, people will most likely come across your website on their smartphones. Recent studies have shown that the majority of web traffic now comes from mobile devices. That’s why Google updated its algorithm so that mobile-adaptable websites rank higher.

As a small business owner, you need to cover the basics and apply practical techniques to improve your website ranking in search engines. These 5 simple SEO tips for beginners are designed to help you do just that.

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Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.

http://20four7va.com/|twitter.com/20Four7VA

How to maximize vLogging as an Ecommerce marketing Strategy

Marketing is essential for any business. There are just different marketing strategies that are best for specific forms of businesses. E-commerce businesses, as an example, don’t require much out-of-home marketing but need heavy digital marketing.

Marketing strategies also evolve in time. Marketing campaigns that work now might not bring the same results if done at a much later time. That’s why marketers should always be aware of what marketing strategies work at the present time.

One of the hottest marketing strategies used by e-commerce businesses is vlogging? So what is it and why is it an effective marketing strategy? We’ll let you in on a deeper discussion.

Image source: Fandomlife

What is Vlogging?

It’s a good idea to talk about the basics of what vlogging is. Vlogging is derived from video and logging, or sometimes, video and blogging. It’s basically a video in which the subject shares his thoughts as one would in a blog, but while a blog post would primarily use words, vlogs would capitalize on a video.

Vlogging initially started as a new way to share one’s thoughts, feelings, and experience. It is seen as a more engaging, and even easier thing to do as compared to blogging where one is confined to just words.

Vlogs soon found its way as a marketing strategy that works so well as a complement to social media marketing. There are lots of popular personalities in social media that are called influencers, and they make great vloggers as their followers are likely to catch on the waves that these influencers are trying to make.

It’s also a great time for video content as our Internet connection nowadays is a lot faster, making it easier to spread quality video than ever before. Personal devices are also able to capture quality clips now unlike before.

How Vlogs can help your business

Vlogs can help an e-commerce business in a lot of ways. Some concrete ways on what vlogging can do for you are the following:

Vlogs show personal touch

It’s good to give your message a face. It’s simply easier to believe a statement if you know who said it. With vlogs, you know who is talking and how it said.

A good example of giving personal touch is a vlog of Laura Lee where she had a collaboration with MAC. It somehow gave MAC a face in the person of Laura Lee and all the other influencers that MAC collaborated with. And this is a good thing as this makes the viewers of the videos, especially the followers of Laura Lee and the other influencers, more connected with MAC.

Vlogs are SEO-friendly

Video content, such as vlogs, are becoming increasingly favored by search engines, making those with video content more likely to rank than those who do not. But other than simply as a matter of algorithm, videos really help in making sites more appealing to site visitors.

Videos promote higher click-through rates and lower bounce rates. Videos simply engage guests more than do text.

Vlogs are easy to digest

What’s great about videos is that it involves multiple senses and not just the eyes. Vlogs engage the sense of hearing. Not only does doing this help cater to both visual and auditory audience, but also that there’s a lot more that can be understood through a video than through a lengthy text.

Vlogs are cost-effective

Vlogs are also seen as a cost-effective marketing strategy as it is not difficult to create a vlog and the needed equipment is not over-the-top. Remember, there are personal vloggers who only make use of their own stuff but end up with quality videos that are loved by their followers.

It’s also not difficult and costly to spread the word on our vlogs we can do so using a social media plan template. Truly, vlogs work well with social media marketing.

Important things to remember before you start a vlog

After all the discussions on vlogs, you are probably thinking of coming up with a vlog for your business. To help you achieve that, here are some important things you should remember:

Establish a story

It is important for your vlog to tell a story. Your audience will not appreciate a video of random things. Plan ahead on how your story will go.

Timing is everything

In creating a viral video, it’s good to time it well. Come up with stories that are relevant to current events, especially those that are currently trending. Timing truly is everything when it comes to vlogging.

Include a call to action

When coming up with vlogs, don’t keep your audience hanging. Use calls to action in order to tell them what’s next. Your call to action may be asking them to visit your site, to post using a hashtag, to sign up for a service.

About the Author

Kate Manning is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best solution for their business.

How Are Businesses Benefitted by Social Media Marketing

Businesses whether big or small have come to appreciate the immense benefits associated with social media marketing and its growing importance in this highly competitive world to attract new customers and to stay relevant. Today, your secretary is no more your mouthpiece to the outside world. She is no longer the first interaction point between your company and the outside world-this role is being fulfilled by the social media platforms, profiles, and websites.

If statistics were to be believed 37 percent of netizens actually follow all their hot favorite brands on various social media platforms and around 30 percent of the Internet users actually are in the habit of using social networks for researching products. With more and more people embracing the social media and their mobile devices in the purchase process, there are numerous reasons for your business to make its presence felt on the social media.

Here are some of the key advantages of social media marketing for your business.

Boost in Brand Awareness

Social media would be effectively exposing or introducing your services or company to a new audience. With just a single click, a multitude of people would be seeing your message. Social networking platforms would be helping you in identifying customers who are interested in your business-these are actionable insights that allow you to widen your nets and reach more potential customers.

Know More about Your Target Audience

Social media helps you to get the right information about your target audience. You get insights about what exactly your target audience is up to. If you are able to know and understand your audience well, you would be able to come up with creative strategies to reach your potential customers via content or advertising. Once you are able to cater to the specific needs of your target audience, you would see a definite increase in your conversions.

In this context, you must realize that while running your small organization and fulfilling your passion, you may get happiness but that may not be paying up your company’s bills. It is, therefore, essential for you to keep in mind that the intrinsic purpose of any kind of business whether big or small is making a profit. You must never forget this and ensure that the finances associated with your small business are given top priority. You may seek debt relief assistance from reliable debt relief agencies such as nationaldebtrelief.com.

An Opportunity to Offer Excellent Customer Service

More often than not, your clients would not be reaching out to you when they encounter some issues. Instead, they would prefer to post a query or a complaint online. In this digital era, more and more customers are taking advantage of the social media platforms and exploiting them as an effective point of contact between the customers and the brand and would be obviously expecting a response. Statistics reveal that around 42 percent of the clients who are in the habit of reaching out to the precise brands online would be expecting a response from the company within an hour or so. This is a great opportunity for a business to provide prompt and effective customer support and service.

Get Prompt and Direct Feedback

Social media helps you to get immediate feedback from your customers. Now you can get an idea about the success or failure of a campaign or a product in a very short time. This implies that now businesses have the opportunity to respond and even resolve disasters in the quickest possible way.

Enjoy New Business Opportunities

Social media marketing would be presenting you with immense opportunities that you would have surely missed if you did not have any social presence. Thanks to the social networking, you have an access to negative comments and unsatisfactory experiences. You could promptly address and adjust those issues and keep your consumers satisfied. This would be demonstrating to your potential customers that your company actually cares about its customers. This goes a long way in expanding your reach and effectively establishing your brand authority and this is made possible thanks to the customer messages on social media profiles.

Conclusion

Social media truly proves to be advantageous for your business in multiple ways. Now you could constantly keep an eye on what your competitors are doing. This way, you are able to get a competitive edge. If done properly social media marketing could be effectively boosting your sales as people who are really interested in your products or services would be responding positively to sales messaging. This would lead to conversions. You must remember to stay relevant at all times if you wish to enjoy success.

Author Bio:

Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans. During her spare time she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Experts tips with her readers.

7 Tested Ways to Strengthen your Facebook Ads in 2018

Facebook is arguably the most popular social media platform out there, and marketing on it is quite difficult as there are countless others who are also utilizing Facebook just like you. To stand out, you’ll need to come up with brilliant campaigns.

Facebook is a preferred digital marketing platform because it is targeted, it is not expensive, and it has an undeniable potential to connect to its vast network of users in every corner of the world.

A lot of people and businesses are very aggressive with advertising on Facebook. However, not all Facebook ad campaigns are effective.

Some fail because their ads are not targeted. They have overestimated Facebook’s ability to connect them with a lot of consumers. But reaching just anyone won’t cut it. You would have to target your ads to your ideal customers for them to work.

Some more others make ads that are not like-worthy. You have to understand that even for Facebook advertising, the preferences of your audience are always changing. You would have to be aware of what’s hot at the moment so that your Facebook ads would be effective. Be in-the-know all the time of what’s trending can help you craft your ads better, and like-worthy.

To aid you in your Facebook advertising endeavor, we have come up with a guide, featuring 7 tested ways on how you can strengthen your Facebook ads this year. We are dedicated to helping you become successful with your Facebook advertising efforts. Here are our 7 tested ways to strengthen your Facebook ads in 2018:

Using Video Marketing is Booming

Video ads are quite popular on social networking sites, including Facebook. There are many ads that are in video format, and these are appreciated by the audience, especially when they are just short ads. The shorter the video ad is, the better the chances for them to get watched until the end. There’s a lot that videos can convey, and it’s not enough that you just have any video, but your video should be well-crafted and again, it should be short.

Videos are greatly appreciated because they can tell a lot. A picture is said to be able to paint a thousand words but videos? They can tell a whole lot more. So commit yourself to coming up with video content and you shall see for yourself that Facebook users appreciate it a lot.

Create Ads and Promote Our Products using Storefronts

Facebook, though some apps, allows your business pages to have storefronts where you can feature your products for sale. While it may appear that you have a virtual store on Facebook, the actual transaction will still have to be done on your own site. Your customers will be directed to your page. Aside from being a nifty way to showcase your products for sale, you can use your storefronts as another channel where you can do Facebook advertising.

A lot of buyers admit that Facebook is a great influence on their buying decision. Being able to provide a way for customers to almost complete the purchase process through Facebook is a good thing. Sooner or later, Facebook would be able to be a complete sales platform but for the time being, utilize the storefront as a stage where you can do marketing of your products.

Build Responsive Mobile Ads

A huge lot of Facebook users are on handheld devices. That is why it is important for you to strategize your mobile ads well too. Studies also show that up to 70% of a smartphone owner’s time is done on using his or her smartphone. There truly is no reason why you shouldn’t level up your mobile ads.

In order to make your mobile ads more responsive, please use an eye-catching image. While you’re at it, keep texts short too.

Plain ads that are not engaging will definitely not be enough anymore. You will have to be more creative when it comes to ads, especially for mobile ones as mobile Facebook users simply are quite more active.

To ensure that in 2018, you will be serious when it comes to mobile ads and that you will make them more engaging.

Know your Competitors: Use them as an Inspiration for Creating Successful Campaign

A wise move is to know how the competition is going. Check your competitors. Confirm how they are doing their own Facebook advertisements. This way, you would be able to see what makes the difference. However, make sure that you only take inspiration in what they are doing and that you won’t copy other’s work. Learn from what you see and do your own unique Facebook Ad.

Assess whether your competitors are doing well. See what their Facebook advertising’s strengths are, and what their weaknesses are too. Simulate their strengths, and resolve their weaknesses so that you will have better ads than theirs. It’s always essential to know your competitors so you can always aim to do better than them.

A/B Testing: Quality Test Ads to Optimize

A smart business owner should already know who they’re targeting. Testing your target market is not a way to improve your Facebook Ads – it is a business prerogative that you should never take for granted. Selecting your target market is an item that we can put into an ultimate guide to business plans at another time.

What you should test, however, is as to which types of Facebook advertising techniques appeal to your target market. There are many different ways as to how to present your products to your potential customers. Not all of your efforts would bring about the best results. So do the test and identify which strategies work best for you.

Promote your Product with Influencer Marketing

You should participate in influence marketing in 2018. Influencer marketing is capitalizing on a Facebook personality’s huge following. Invest a little by tapping into active users with a big number of followers, and have them do some sort of marketing for you.

A lot of users find influencers as truly reliable sources of information and they would definitely be pulled into what the influencer is saying or doing.

Influencer marketing is very big in 2017 and is expected to become even bigger in 2018. As much as 90% of influencer marketing found that this is very effective, and very much worth it. So this year, make a promise to start with influencer marketing, or if you already do, that you would do better in it this time around.

Facebook + Instagram Ads Campaign

Facebook, in itself, is a really good platform for digital marketing. Instagram, is one too. Utilizing both platforms is definitely a good idea as they work so well together. Each of these two top social media sites is great not only for their respective users as you can now connect the users of these two sites hand-in-hand can make you shine in 2018!

STRENGTHEN YOUR FACEBOOK ADS WITH OUR 7 TIPS ABOVE

Facebook advertising is an effective way to promote your product. It would only be great though if you can use it strategically. Our 7 tips above are tested measures on how you can strengthen your Facebook Ads. Do it and 2018 would be a good year for you.

Author Bio:

Designing websites and developing web apps for more than a decade, Philippine web design expert Kenneth Sytian is the owner of Sytian Productions. His no-nonsense approach to design coupled with his vast creativity is a winning combination for his clients.

How marketers can take advantage of Snapchat Paperclip

You may have noticed a new paperclip icon recently when you opened up Snapchat. No, your eyes weren’t deceiving you: Snapchat now allows you to add links to your Snaps, unlocking new opportunities for your brand to promote web pages within the social platform.

What is Snapchat Paperclip?

Launched this summer, Snapchat Paperclip is named after the paperclip icon that has become synonymous with hyperlinking. Before this update, the ability to add links to your Snaps was a feature only available to advertisers.

Prior to Paperclip, Snapchat was notorious for being a closed platform, focused on keeping its users within the app. Now, with the release of Paperclip, Snapchat has found a middle ground that allows users to include links but stay in-app. Users simply swipe up to visit the external link.

How Paperclip changes the game for Snapchat

Snapchat hasn’t been doing too well this year.

In early July, their stock dropped 5 cents below their IPO price. Snapchat downloads were down 22 percent overall in the second quarter, and over 40 percent on Apple devices alone. Worse, its rival Instagram continued growing year over year, and it’s got twice as many users.

Snapchat doesn’t show a follower count and makes it difficult to find people. Social media influencers couldn’t see a real business benefit to using Snapchat. In a survey of 550 influencers, only 30 percent even reported currently using the platform, and of those, 46 percent said they’d cut Snapchat first if they were forced to give up a platform.

But Paperclip might change all that. Now that they can directly promote products of their own or companies they work with, Snapchat can attract budding influencers or retain bigger ones that would previously have left for YouTube or another platform. Brands no longer have to have an advertising budget to get a justifiable return out of Snapchat; they can partner with influencers to promote their brand instead. Thanks to Paperclip, Snapchat is no longer a closed platform. Influencers and brands can easily link to and from their other social networks and websites to build their following and amplify their traffic.

Early results show Paperclip is paying off. Timothy Armoo, CEO of Fanbytes, told Campaign magazine that his company is already seeing “an increase of 30% in influencers promoting their own products – merchandise, extended content on YouTube – and an increase of 8% in influencers working with brands.”

How to use Snapchat Paperclip

Excited yet? Fortunately, Snapchat’s Paperclip feature is simple to use. Before you send a Snap or add a post to your public Story, click on the paperclip icon to paste a link.

You can paste a link you already copied to your clipboard, resend a similar link (an especially nice feature for marketers reaching out to individual influencers or fans en masse), or browse the web for a new link. Then click “Attach to Snap” and send.

Source: Women.com

Creative ways brands can use Snapchat Paperclip

Before you start littering your Snaps with links to your website, remember that Snapchat has a very distinct voice. Simply posting a photo of your product and demanding people to visit your website doesn’t work on any social media platform, but the young millennials of Snapchat find it particularly distasteful.

Snapchat is about having fun and sharing experiences. Successful brands lean into that by using Snapchat to post teasers of their content – an interesting quiz, story, or video – and then linking through to the landing page where people can finish the story. Take a cue from GrubHub. The food delivery service has won a Shorty award for their work on Snapchat.

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As you craft content for Snapchat, consider how to adjust your CTAs for the platform’s unique audience. And don’t forget to track your progress. Use UTM tracking and link shorteners for different campaigns, influencers, and post types so you can measure what works and refine your strategy.

Get inspired with the following clever ways your brand can use the new Paperclip feature on Snapchat.

Flash sales

The ephemeral nature of Snapchat has always lent itself to flash sales. Last year, Brazil fashion brand Hering hosted a SnapBlack Friday promotion where different models showed off potential looks and displayed a card with a flash sale promo code for a few seconds. Users had to grab a screenshot so they could use it later. Now, with Paperclip, they could simply link through to the sale directly. Shoppers don’t have to take a screenshot or memorize a promo code – they can simply click and buy.

Directions and reservations

Does your brand regularly host pop up stores or exhibit at trade shows? Help customers find your booth by taking a cue from realtors. They’re Snapping mini-tours of their open houses, and attaching a link that opens up directions on Google Maps.

If you’re selling services rather than products, include a link to your appointment form. Food companies and restaurants could link to their menu, Yelp page, Google map directions, or order and reservation forms. Whatever you offer, show a real customer enjoying your product or service with a clear CTA and a Snapchat-exclusive promo code.

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Videos and music

Last year Sony Music relied on the popularity of The Chainsmokers to reintroduce themselves to Snapchat’s young millennial audience. Snapchatters accessed special geofilters as they walked through multimedia installations. Next time Sony Music hosts such an event, they could include direct links to purchase the artist’s songs, subscribe to their YouTube channel, or listen to a special Spotify playlist for the event.

Blogs and website links

One of the best things about Paperclip is that you can now use Snapchat to drive more traffic to your other marketing channels.

Link a teaser to your latest tweet, where Twitter’s larger public audience can retweet and help your post go viral thanks to searchable hashtags. Or you might link to your email newsletter signup page. Turn your Snapchat followers into revenue-generating subscribers by offering them a free ebook as a thank you for signing up.

Beauty brand Benefit Cosmetics frequently directs its larger Twitter following to unique Snapchat video content to grow their fanbase.

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What Paperclip means for Snapchat’s future

The possibilities with Paperclip are enough to make any marketer salivate. It also signals the next wave of competition between it and Instagram.

When Instagram introduced Stories, it was considered a win for the platform. It now had an avenue to directly compete with the immediacy, etherealness of Snapchat – and give it to twice as many users. But Instagram still doesn’t allow links outside of the bios for regular users (advertisers and verified celebrities can add them to Stories).

Now, Snapchat appears to have the upperhand, as Chris Loretto of Digital First Media recently told American Marketing Association: “The Paperclip feature is easy to use and doesn’t require the advertiser to ruin their picture with text overlay asking people to visit their website. This also takes Snapchat from largely only sitting in the awareness phase of the consumer journey and places it a bit closer to purchase by driving site traffic.”

But Snapchat can only rest on its laurels for so long. Once Instagram inevitably adds in links, the next step will be to see which platform can make itself more valuable for advertisers. One way to do that is through metrics and analytics, in which case Instagram may have a competitive advantage, thanks to its parent company Facebook.

Either way, there’s no longer an excuse for brands to ignore Snapchat. Paperclip makes Snapchat a viable online marketing channel for anyone, from established brands to hopeful influencers.

Michael Quoc is the founder and CEO of Dealspotr, an open social platform connecting emerging brands, lifestyle influencers, and trend-seeking shoppers in exciting new ways. He was previously the Director of Product Management for Yahoo’s media lab, where he spearheaded the launch of several innovative services in the live video and mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.

Top 9 Reasons to Strengthen your Company’s Social Media Profiles

Doing SEO for rankings in search engines is nothing new anymore. Many companies and individuals spend time and effort to improve their ranks in the SERPs. But in doing so, they often make mistakes that can wipe out the website penalized by Google’s algorithms. To avoid it, it is important to have a roadmap and consider every aspect which Google loves. Among the factors loved by Google is the presence on social media which many people overlook.

Businesses need to be present at the places where their consumers are. Currently, social media networks receive a large number of visitors and it is very likely that they are also your potential customers. Therefore, presence on social media is highly recommended but there are many more reasons which I will share with you in this post.

Image source: https://unsplash.com/photos/DfMMzzi3rmg

1 – Locate the Target Audience

Having presence on social media platforms lets you precisely find the target audience. Once you have located your target audience, one of the huge benefits of social media is to find their opinions and reaction so as to realize what they, like, want and need, above all, you come to know what they hate most.

2 – Be Visible to Your Target Audience

With your online presence, you increase the chances that a potential customer will find you. One vital factor Google values to rank you higher or lower in the results of a search is precisely your presence in the social media networks, your interaction with users and the quality and relevance of your content. Take seriously your business profiles to and increase the flow of visitors to your website, which can be translated into handsome sales.

3 – Build Trust of Your Brand

When a business receives positive reputation online, it triggers the target and potential audience to trust the business. Always remember that the consumers have changed and updated and they do not go with the traditional ways of advertising. To buy anything, they seek reviews and recommendations from other users of the particular product or service. At that stage, positive online reputation turns out to be extremely vital.

4 – Increase Brand Awareness

It has always been said that what does not come out in the traditional media i.e. television, newspapers, etc., is as if it did not exist. Now it has changed the paper and what is not in the social media networks or in Google does not exist. Brands should be present where their target audience consumes the information to increase their visibility and virality, as the number of users of social networks increases exponentially.

When we have a good experience in the use of a product or service, it generates a positive and trusting feeling, which creates a new buying process that can become an unconscious process. The idea is to learn to take the concept of brand to the personal terrain, with the aim of enhancing your image as human capital and making yourself visible to others.

5 – Use It as Employee Communication Tool

Communication is a daily activity in a company for the performance of business operations and here <a href=”https://www.postbeyond.com/“>employee communication tools</a> play a vital part. If you are good enough with the management and monitoring, social media can help you build employee communication means without spending a penny.

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Image Source: https://unsplash.com/photos/EDZTb2SQ6j0

6 – Have Real-Time Activity & Result Measurement

Social media statistics are quantifiable immediately, in real time at times, while those in traditional media often require monitoring over a long period of time. With social media networks, companies can afford to do the A/B Test, a highly recommend practice, which is nothing more than testing different pieces of content, collecting feedback and statistics from users and adjusting a final message that goes to everybody, and has already passed the filter of many of the users that will consume that content.

A key aspect of any successful marketer, who stands out above the others, is to measure and analyze the success with the help of social media management tools. Without monitoring and measuring, there will be no way to explain the data. The important thing is to be able to demonstrate that this measurement has its very reason, as it can be an analytical control of the content of your social media, and for this UTM codes are used to facilitate the task of data collection.

The UTM codes are small pieces of text that are added at the end of the URL and are intended to help you monitor the clicks that are made on those links that contain them. Measuring the impact of your online marketing campaigns, for example, can be quite difficult without a tool like UTM parameters.

7 – Learn What They Say About Your Company!

In social media networks, opinions are criticized and recommended. A good presence in social media networks favors positive opinions. The advantage is that you can know the opinions and change the ones that are negative. You can interact with an unsatisfied customer and improve the attention to your customers, and give on-time solutions to their issues and they will spread a good word for you.

You can make requests for reviews through social media networks. If you have already created profiles on Facebook, Twitter, Google Plus, etc., it should not be difficult to get positive feedback from users within these social networks. You can post updates by encouraging your users/followers who think about your business, but you will be luckier by sending each individual a direct message asking for a review with a link to your Google Places page or a link to the page you have created on your website where you have the links to the pages to leave the reviews.

Social networks are becoming one of the basic pillars that every company must not only manage but control and monetize too. For this, there are many tools available on the market.

8 – Improve Your Medium to Long-Term Goals

If you do not get sales goals immediately, does your strategy fail? Well, we all know that consistency is a major factor for the success of a project, but a lot of good ideas die even before they’re born. Therefore, your strategy has to be well thought out and built and properly implemented. If the first one fails, well, go for the second one. And what if the second one fails? Hmmm…. go for the third to infinity! So many failures can make you stronger than you think. In the end, you will find the key to success.

9 – Boost SEO Campaigns with Social Media Links & Engagement

If your company is building links to improve search engines rankings, social media networks are going to give a huge and vital support to your SEO campaigns. Since the radical changes in Google algorithm, it is increasingly important that you and more importantly your users share your content in the social media networks, because it means that they are interested and want to share your content with their friends or family. This is significantly taken into account by Google and Google gives it great importance, so never forget to create social media profiles and manage proper social media campaigns of your company.

I hope it is a good read for you. What do you think of these reasons to have presence of your brand in the social media networks? Do you do them all? Is your company secure in the social ecosystem? Do you think there is any reason left? Do you have any experience you want to tell? Do you have any doubts or questions? I would love to know your experience on this subject, so I ask you to leave a response to this post. It does not matter whether it is a criticism or a simple thank you, as I will be very glad to read it and answer to it.

Author Bio

Carleton Watkins is a passionate Social Media Marketer and loves to find the most effective practices in the world of social media. He is presently associated with https://www.postbeyond.com/