How to Come Up With the Perfect Logo for Your New Business

Many businesses have failed to recognize the many benefits that are related to having the perfect logo. However, as an entrepreneur, this is not a mistake you can afford to make.

A business logo is usually the first visual interaction that your potential customers will have with your business. As such, there are many benefits you can get from having an informative and attractive logo such as brand loyalty and repeat sales.

Benefits of having a strong logo

First of all, your startup business logo can leave your target audience with an excellent first impression. This is especially important for those firms new to the marketplace who stand to gain a lot from creating a lasting impression. Therefore, a logo gives you the perfect opportunity to draw the attention of your target customers. Once you interest customers you then can work your way on building brand loyalty with them.

In addition, a great logo is an essential tool that can help you to a build brand identity. Think of the logos of companies like Apple, Mercedes, Audi, KFC, and Nike you can picture them in your mind because they have built strong brand identities. A vast majority of the population can quickly identify these companies through their logos. This goes to prove just how important a logo is towards a business’s identity.

Years ago, when these companies were startup companies, barely recognizable by anyone they began their brand journey with a good logo. They were able to grow into major companies with the winning combination of a compelling recognizable logo and delivering exceptional goods and services. Consequently, you should consider learning how to make a logo for your new business now at your launch stage.

Here are some helpful tips to help you come up with a great logo that will build your business;

1. Learn about the different type of logos

There is a variety of logos types that companies utilize.

Some only use a symbol as their preferred logo, think Apple. If you would like to use a symbol, it is essential that the symbol stays relevant to the type of services and products that you sell. This type of iconic symbol is popular in technology businesses.

On the other hand, there are some businesses which opt to use a wordmark as their logo, which is their company name in a stylized design. Examples include Coca-Cola and Ray-Ban. It is imperative that you identify which logotype that best fits your needs.

2. Look at your competitors brands

If you find yourself struggling to come up with ideas for your logo, you should borrow some inspiration from the logos of other businesses. Notice I said “borrow” “inspiration” not steal ideas, which you would never consider.

Given that you are competing for the same clients, this is the best way to get a feeling of how your logo should communicate.

However, it is crucial that you remain creative and unique. Do not plagiarize their logo as it will have a counteractive effect of confusing customers and lowering your sales. Instead, look at it in the sense of how much better and more creative their logo could be and make it your own.

3. Let your logo have a message

As you come up with a design for your business’s logo, you should ensure that it is backed by a message. Let the logo embody what your target audience would appreciate knowing about your business. (Remember that this is one of the first interactions that they will have with your company).

The red circle of Target’s logo came from an archery target which told customer that their stores where the perfect location to find all their shopping needs at one location.

This means that the logo needs to be meaningful in that when a customer looks at it, the logo passes a message of what industry you are in and the kind of services that you offer. Therefore, it would be better to keep in mind what your brand is about as you design your logo.

4. Your logo should be simple

It is wrong to have the perception that the more flashy and elaborate your logo is the better it serves its purpose. Simplicity is important both for customer perception and ability to use for multiple purposes such as websites, t-shirts and business cards.

It is true that your logo needs to stand out and be creative. However, it is equally important for people to understand your logo. This can only be achieved if the logo is easy and flexible.

Also, having a clean and functional logo is beneficial in that it can be used across different media. Keep in mind that your logo will not only be on your website but also on newspapers, your social media accounts and on your products. Consequently, the visual graphics of your logo should be functional.

Most professional graphic designers suggest that you view all your logo designs in plain black ink on a white background to be sure that it communicates with its design and not its fancy colors alone. If you like it in black you will love it in color.

5. Choose the logo colors carefully

Other than the image or name for your logo, the color that you choose plays a vital role. Do not hurriedly select a bright color because it entices more eyes. It would be better off if you pick a color that that is symbolic of what your business is about. Learn about how you can use color power to boost your marketing.

Also, when choosing colors, you should try and limit your logo to three colors. Having more than three colors will turn out to be costly when it comes to printing. For this reason, you should consider how much you would like to spend when creating your logo.

6. Seek help from professionals graphic designers

As an entrepreneur, generating a logo by yourself can prove daunting. Therefore, if you find yourself experiencing any difficulty, consider hiring a professional logo designer. Recently I had a logo made for my business using a logo design contest at the crowdsource site 99designs – read about my experience in my review of 99designs.

Whereas this means facing additional costs, it is beneficial in that you will do everything in the right way.

If you are on a budget, you should hire the services of freelance logo designers as opposed to going to a design firm. They are a cheaper alternative.

In conclusion, creating an impressive logo for your startup business is essential. As much as it will not guarantee you instant success, it is the perfect way to build your brand by attracting more customers. Ultimately, a good logo will ensure that your business experiences significant growth.

Bio:

Marsha Kelly is a serial entrepreneur who has done time in corporate America, selling her first business for more than a million dollars. She has learned what products and services work in business today, and she shares her experiences on her best4Business blog at https://best4businesses.com/. You can learn from her experiences from shopping the internet for tools, supplies, and information to build your business and improve your finances.

 

User Centered Ecommerce Design – A Complete Guide To Get Your UI/UX For Ecommerce Right.

As I sat down sipping my coffee, my mind was still on the book I had read about, earlier in the day. The book was all over the internet. Ashlee Vance’s biography of Elon Musk. For a minute, I thought of ordering it online, only to stop myself and think, let me experiment today. Why shop with the same applications?

I quickly picked up my phone, skipped all my regular shopping apps, from Amazon to Flipkart (I knew I could get the book there) and visited to a new website, you know just to try out.

Have you ever felt like somebody picked you up and slammed you right to the ground, like how Hulk slams Loki in The Avengers movie? Well, that is exactly how I felt. It was as if the site was mocking me for skipping those e-commerce apps on my phone. This site was more like someone had thrown in a few items, a contact form and a credit card form and said “Voila! Here is your website!”

It is a known fact that nowadays to sell products, one doesn’t need a brick and mortar store, and instead needs a good online store. But for an e-commerce store to survive among the plethora of others, the store needs to impress its customers. But how do you do that?

Jeff Bezos says, “Build a great experience, customers will tell each other about it.”

As we delve deeper into the experience of shopping online, we realize that with the leap of innovation in technology and its role in the everyday life of shoppers, a solid user-centered design for an online store is one of the major factors for its success.

There are numerous factors on which the success of an e-commerce store depends on. As a part of the success story, UI/UX plays an important role by directly influencing customer decisions. On this ground, let us learn a little more about UI/UX for e-commerce and how people see it.

Why is it so Important?

“Is design so important for an online store’s success?” I’m pretty sure this is the first thought that comes into your mind when you think of UI/UX. However, you should know that several other factors like load time, ease of use on mobile, easy navigation and more, that vouch for a great UI/UX.

With so many elements making an impact on what a customer thinks of your store, it is quite evident

that a bad user experience will most likely result in you loosing out on a potential buyer. To make things hard, there are thousands of other options for shoppers and this will certainly be a driving force for a visitor to leave your website.

A recent report estimates that
– 35% of shoppers abandoned cart because they found a better store with better prices.
– Close to 25% of the shoppers decided against buying because the website navigation was too complicated.
– 20% of the shoppers decided to move on to another site because the process was taking too long.

So what are ecommerce stores doing wrong? Let us delve a little deeper into this.

Forcing to create an account

I don’t understand why e-commerce stores do this! Why do you need customer information even before they have ordered your products? Asking the customer to sign up mandatorily before moving further just adds unwanted hassle to the shopping experience. Why create such issues which can prompt your shoppers to drop off? Instead, you can ask for the required information after they place an order, and let them know that they can use it to track their orders.

No search box

It is not surprising to see that one in three people decide against a purchase because they did not find what they were looking for. Just think of it this way. Of all the people coming to your online store, who do you think will use a search bar? Those who are more likely to convert! An optimized search bar with the right filter options, ability to handle long tail keywords and auto complete feature can give you insights on what your customers are looking for on your e-commerce store.

Lack Of product details

How often have you visited an online store and felt like sitting in a car with no engine? In other words, too much emphasis on products and price and not much on the actual data required. Online shopping

has one huge disadvantage in the form of lack of interaction with the shoppers. To overcome this, e-commerce stores need to be spot on in providing the best in-store shopping experience.

Product information is an important factor that determines a shopping experience for people. As shoppers take extra measures to ensure that they make an informed purchase when buying online, rich product information (with some great images) can play a huge role in influencing their purchase decisions.

Clumsy Menu and Navigation

Imagine an online store with absolutely no categories for products, navigation elements and just

a common menu with your cart and customer service links. There is nothing worse for an ecommerce store than this. No matter where a customer lands on, it is the navigation bar and the menu that play a huge role in providing all the necessary information. With a cluttered navigation, you are not helping yourself as it results in more people just dropping out from your store.

Checkout

I’m sure you would have come across this point everywhere in the ecommerce space. DO NOT complicate your checkout. The entire process should be smooth and easy for the customers as they definitely don’t want to end up facing a tedious task. It is important that you keep your checkout page short and straightforward with minimal and necessary fields only.

A recent study examined that among the top 100 ecommerce sites in the world, a near perfect checkout process includes an average of 5.08 number of steps, and 19 number of fields in an order or payment form.

Mobile Optimization – Crucial, Yet Overlooked

When in 2016, mobile search surpassed the desktop numbers for the first time ever, mobile apps turned into a mainstream in the ecommerce industry. Though the term “Mobile Commerce” was first coined two decades ago, it is the technological advancements in the recent years that has enabled shoppers to search, explore, review and buy goods on a pocket-size hand held device. It is not surprising to see that in 2016, there was a 44% increase in spending on mobile devices when compared to the previous year. And by 2020, mobile commerce is expected to grow by 45%.

Despite the great numbers, users are still concerned over the entire shopping experience on a mobile device. But what exactly is a good experience on a mobile device?

Minimal Load Time

A recent report says that mobile users in general are five times more likely to abandon an ecommerce store if it takes quite a time load. Lesser the customers have to wait, better it is for your store.

Security

One of the major concerns for buyers is the lack of security for their financial information when using a mobile device. As an owner of the ecommerce store, you should clearly communicate on the page that it is secure by emphasizing on the same visually.

Forms

Mobile forms can be a disaster if they are not well placed on the site. Improved form labels, ease of use, good readability, and appropriate text inputs are some of the factors that needs to be taken care of while optimizing a mobile form.

There are numerous factors which you can take advantage of to improve the experience on your site.

After having discussed the big guns, here are a couple of other “overlooked” aspects of an e-commerce design that needs to be taken care of for a better engagement with the customers.

Images – Bigger the Better

Over the years, e-commerce stores have embraced large product images with more details visible.With a picture worth a thousand words, an e-commerce site with enticing product images can certainly have a positive impact on the buyers. Large images can show much detail, multiple views and other information that can answer some of the questions in a buyer’s mind.

One of the best e-commerce sites that make good use of gigantic product images is Mulberry. With its huge images and easy navigation, buyers find it very easy and pleasing to use.

mulberry

Product Videos – They Talk a Lot

It is high time you consider your “loyal” product pages again. How well are they doing in retaining the buyers? Are they good enough to bring them again? What makes them interesting? Videos I suppose?
Videos play an important role in prompting buyers to spend more time on the page. A critical feature of your content marketing strategy, videos help in drawing the attention to a particular product.

But that doesn’t mean that you just use some video with no details. What matters is the right approach and the e-commerce site of ‘Bellroy” is the best example. For each of their products, they have a set of images and a short video that explains all the features of that product.

bellroy

Let them Know

Your design might be inspiring for an e-commerce site, but the efficiency of your store depends on the number of purchases you complete by the end of the day. There are several factors that come into the picture to influence the buyers on a site.

One such crucial factor is the navigation on your site. With intuitive navigation, you can let your buyers know what brand they are dealing with, their products and a clear step by step interaction irrespective of their intent to buy or just to explore your site.

Graze does a great job with its menu with clear-cut navigation and information on what the company is and what it does.

graze

Conclusion

Best practices, important points, guides and errors to rectify are beautiful, informative, wonderful and all that. But they can take you only up to a certain point. Every ecommerce store with its own set of target audience is different which means that it has its own set of UI/UX problems. Do your research, observe your customers, learn their behavior, see what they want and put yourself in their shoes to check if your store is providing the same. It is all about making your customers’ decisions easier with your innovative ideas.

Author Bio:

Ganesh is a marketer and blogger at Specbee, a leading ecommerce and CMS solution provider. When he is not busy in exploring new technologies and writing about them, you can find him in a football ground going gaga over the game. You can follow Specbee’s blog for more of his articles.

Automation 360: How 4th Industrial Revolution changes marketing

In contrast to the three previous industrial revolutions when people interacted within quite narrow communities of their families and friends, the current 4th Industrial Revolution (IR4.0) exposes the huge global society to everyone connected to the internet. Now it is paradoxically possible to communicate in any mode be that one-to-one (or peer-to-peer), one-to-many, and even many-to-many via social media. What challenges do the contemporary marketers face in such a multi-channel communication?

On the one hand, the consumer audience is transcending borders and nations to become global. That’s why marketers should be able to cover thousands, oftentimes hundreds of thousands of the international customers almost simultaneously. On the other hand, the ample supply of goods in the market generates a fierce competition among brands when every single customer matters. That’s why marketers should establish personal relations with literally each client.

Is there a way out from a tense confrontation among such mutually exclusive factors? Who can help marketers respond to the challenge of IR4.0? And which technology can save marketers from a split personality caused by synchronically desirable globalization and customization? The answers follow.

Too big to be ignored

The very purpose of the 4th Industrial revolution comes to the total digitization of every process where it is ever possible. The most apparent implication of such a principle takes place in the information technologies. According to stats, more than 3.8 billion email boxes are available in 2018. More than a half of email users enter their inboxes via mobile gadgets. Email keeps primacy in terms of ROI brought to brands in consequence of their digital marketing campaigns. Thus, the contemporary marketers have to dive headfirst into the digitized customer relations. An average statistics dedicated to the email contact lists starts calculating subscribers in thousands. It is clear that manual processing of all emails in every marketing campaign is the Herculean task any marketer can hardly cope with. However, the bulk sending procedures have long been known to both legal marketers and spammers. That’s why the real challenge for the marketers implies making their bulk sendings meaningful and relevant to the huge subscriber audiences.

Personalization takes effort

How to take care of every subscriber? This question is not idle for the marketers whose contact lists contain thousands of emails. The common logic suggests dividing a subscriber audience into several groups basing on their interests, shopping histories, as well as on any other relevant indicator. In such a case, the simplest approach comes to making huge tables where all data retrieved from the communication with subscribers could be manually amended. Will the Microsoft Excel be of any help then? Probably it will, but the more reasonable method is to create a special software capable of providing an automatic segmentation of the subscribers. However, a proprietary software will require many thousand dollars of investment along with many months of programme development. Such a solution is unfortunately far from being feasible in every particular case. There has to be another way to provide marketers with an effective personalization of their campaigns.

SaaS to the rescue

Even though the notorious digital revolution made marketers face many challenges in terms of both the size of customer audiences and customization of marketing campaigns, some revolutionary new methods of doing business appeared thanks to IR4.0 in fact. One of the most viable and trendy approaches in the contemporary business environment is defined with such a specific word expression as (something)-as-a-Service. Many various terms can be put into the expression instead of “something”: Business Process-as-a-Service, Platform-as-a-Service, Software-as-a-Service (SaaS), and even Product-as-a-Service which determines the very essence of the approach. In brief, it implies a transformation of an object into a process. Taxi is the oldest example of such an approach when a car becomes a transportation service on the basis of rent. Now it is possible to use the capabilities of some specific software without having to either purchase or install it on your computer. Google Docs, for example, makes the MS Word software redundant, especially when your OS is not Windows.

Marketing Automation-as-a-Service

Here we are achieving the reasonable solution capable of meeting the contemporary marketing challenges. In addition to the SaaS approach, the solution follows another fundamental trend of the present moment in terms of the so-called sharing economy. The latter implies sharing some facilities or products among many users. The apartment owners share their housing with the other people via AirBnB application. And that is how the majority of services are to be arranged in the future. Nevertheless, even today every digital marketer can join the trend since the other professional marketers offer their web-based marketing platforms for sharing. Look at the universal bulk sending system from SendPulse, for example. As a team of professional digital marketers, SendPulse offers everyone to benefit from their rich practical experience reflected in their advanced marketing software. This is Marketing Automation-as-a-Service. And this is for sharing.

How Automation 360 meets IR4.0 challenges

Automation 360 is a synergetic web-based software system allowing marketers to re-arrange their routines in the efficient automatic manner. As a subsection of the holistic SendPulse bulk sending platform, Automation 360 is created by marketers for marketers. In response to the personalization challenge of large subscriber audiences, Automation 360 makes some predetermined software algorithms automatically perform many tasks that marketers had to do manually in the past. The core idea of Automation 360 implies using various behaviors of customers as the triggering events generating one or another marketing campaign. Hence, however massive is a subscriber database, a marketer can figure out and set up a personal approach to every particular recipient. What makes the system unprecedentedly effective is a combination of such basic communication channels as email, SMS, and web push notifications. In addition, Automation 360 helps marketers enforce their reputation via an SMTP service allowing messages to pass successfully through various spam filters. And the most important is that Automation 360 is accessible via any browser whatever devices and operating systems marketers use.

IFTTT in marketing

Specific programming principles and algorithms are occupying the discourse of modern marketing. And this is for a reason. The basic formula of any programming language IFTTT (If This, Then That) works well at the level of marketing software in terms of arranging automatic workflows. Automation 360 allows marketers to specify various variables reflecting the conditions at which the customer’s behavior triggers a particular reaction from the marketing system. This stage corresponds to the “If This” section of the IFTTT formula. The “Condition” logical block reflects such a stage in Automation 360. After that, a particular flow of the system in the form of a certain marketing campaign starts working automatically until a predefined marketing goal is achieved. This is equal to the “Then That” part of the formula as well as to the “Action + Goal” blocks in Automation 360. Thus, the marketers can act as just operators whose task is to figure out what they want to get from the subscribers. The rest will be done automatically by Automation 360.

Conclusion

Quite a specific modus operandi is expected from the marketers in the days of the 4th industrial revolution. Huge international customer audiences – in tens and hundreds of thousands – require meaningful and relevant marketing campaigns. Moreover, every particular customer matters when brands fiercely compete in the ample contemporary markets. Hence, both the global outreach and personalized communication make the marketers look for the automated but flexible approaches to their workflows. Only advanced marketing software platforms can act likewise. The Automation 360 system from the universal bulk sending platform of SendPulse meets the two progressive trends of nowadays: to be software-as-a-service (SaaS) and to belong to the sharing economy. Thus, a relevant response to the challenges of IR4.0 is possible only through the automated system created by marketers for marketers within the same digital paradigm.

How Sharing Economy Can Be Used by Small Business Owners

The sharing economy is relatively recent, but it’s been rapidly well received. In a world where everyone is trying to save a little money, people found a way to help each other be successful. Small businesses, startups, and entrepreneurs all regularly use the sharing economy to accomplish as much as they can for as little as possible. Whenever and however you need help, there’s always an expert waiting for you.

For Office Space

If you aren’t yet at the point where you’re looking to get your very own office (ahem, budget concerns), you probably feel trapped running your small business from your kitchen table. Coworking spaces may not provide you with the environment that you need, and traditional rent can be quite steep. When you find yourself in this situation, you can use sites like Spacer to rent office space from someone who has the extra room. You’ll feel a little more legitimate, and you won’t wind up running yourself into debt while you’re trying to get the ball rolling.

For Deliveries

If your small business makes occasional local deliveries, you’ve probably encountered a few snags. You can’t always leave to make the deliveries yourself, and it’s expensive to hire someone whose sole job is to make those deliveries. A lot of smartphone app driven ride sharing services offer their drivers as couriers. When something comes up, you can call to arrange a pickup and a delivery. It will all be done the same day, and no one has to interrupt anything they’re doing in order to perform a task that might be outside of their job description.

Temps and Freelance Work

If you only need 20 or so hours’ worth of work done a week and putting someone permanently on the payroll isn’t an option for you, you don’t necessarily need to learn to do that work by yourself. Outsourcing specific jobs to freelancers, such as blog writing or social media management, gives you some room to negotiate. You can pay them per task completed, and since they’re freelance, they can work from anywhere.

The same goes for temps. If you experience a busy season during your business (i.e. florists around Valentine’s day, toy stores in the winter), you can hire a seasonal temp to help you juggle everything you’re dealing with.

Finding Small Investors

If you’re trying to develop a new product and you’re low on cash, the idea of taking on more venture debt probably feels intimidating. Instead, you can always turn to crowdfunding platforms. These people don’t want to be paid back, and they don’t want any equity in your small business. They just believe in your concept, and they want to preorder for a lower cost. Crowdfunding campaigns are easy to launch and manage. At the end, everyone is happy because they’ve gotten what they wanted.

Networking and Trading

Small businesses and startups trading products and services isn’t new. As long as you aren’t competing with the business you’re networking or trading with, it’s mutually beneficial. It’s important to meet other small business owners or employees. Use your professional social networks to find people who would be willing to trade service for service. Even if a local restaurant needs some supplies that you could provide with your advertisement on them, it all works out at the end.

The sharing economy is changing the way a lot of people buy and sell. The modern consumer has adopted it with open arms, and your small business only stands to gain by following suit.

Emma Lewis is a loving mother, a devoted wife and a part of the team supporting Spacer – a company helping you find storage space whenever you need it. Emma is also a staunch supporter of the sharing economy and often mentions its benefits.

12 Ways to Build Strong SEO Foundations

The secret to building a successful website doesn’t solely rely on wonderful UX and UI. To drive traffic and eventually drive sales to your website, you should apply search engine optimization on your website. However, the concept of SEO is as structural as other strategies could be.

A strong foundation in SEO can reflect your business’ objective goals. If your website’s SEO strategy lacks the foundation to make it “future-proof”, you definitely won’t see any ROI from your investment.

Google’s getting smarter; with its machine learning capabilities, what takes months to accomplish can now happen in real-life. So if you’re website’s not getting any traffic, you should look under the hood and check if you have the necessary components to rank in the search results.

Technical SEO: Building Foundations to Rank Better

Prevent risks by checking out this essential checklist you should work on your website’s SEO strategy:

Robots.txt

These crawlers would communicate with search engines spiders. There are only few who deals with robots.txt, a single overrule could knock you off on search engines. Robots.txt is pretty handy if you want to implement site-wide rules, but it is important that you check this first to see if you’re blocking important pages, especially those target pages that you want to rank in the SERPs.

301 Redirects

Redirects are a fickle thing to implement. While some SEOs prefer redirects because it is direct, sometimes that’s not the case that you want to implement. Generally, we recommend assessing pages that you want to redirect. Perform a redirect if the two pages are identical, for example, www to non-www pages. Beware of implementing 301 redirects as it may create an infinite loop if you’re not careful.

3. Canonical Tags

Joost de Valk of Yoast defined canonical URLs as a way that allows you to tell search engines that certain similar URLs are actually one and the same.

Canonical tags may be confusing for some, but let’s see this way. For example:

You have two pages, http://example.com/canonical and http://example.com/canonicalization.

Use 301 if: there are no technical reasons hindering you from doing so, then by all means implement that 301!

Use canonical tags: if redirecting will disrupt the user experience or it doesn’t make sense to redirect it because it’s just another version of the page, use canonicals.

Rand Fishkin of Moz has explained the best practices of using canonical tags in a Whiteboard Friday session.

4. Relative vs absolute links

This is a debatable topic for SEOs and web developers. While it may be convenient for developers to use relative links in a site, it doesn’t work the same way as for SEOs.

Relative links are coded as <a href = /page>, while absolute links are coded as <a href = http://example.com/page>.

Relative links are prone to scraping, duplicate content, and costing Google real money. Ruth Burr Reedy discussed this in a Whiteboard Friday presentation at Moz, and this is where it gets technical: Google has an allocated crawl budget that costs them real money. If a site doesn’t have their architecture in line, chances are Google wouldn’t bother crawling the rest of your site. Absolute links and a better architecture can make it easier for the spiders to crawl your site and get it indexed.

5. Search-engine friendly URLs

To give you a clearer picture, let’s say your page gives out:

https://www.example.com/good-url

instead of:

https://www.example.com/asdfgh123456

Ensure your URLs are easy to understand by users and search engines. Aside from giving reliability and assurance that your site is not just another hacked or spammy page, it simply abides the golden rule of not placing your business at stake as one of the poor and unusual URLs.

6. No-follow links

There are instances that your website is being linked up with something too far from your field. But sometimes you needed to credit a creator if you want their work on your end, in this situation you can add a no-follow tag to the link.

This will help search engine emphasize your website by being notified that the given link is not as important as your website. However, be cautious in applying no-follow tags on your links. While it helps you segment link juice to more important links, we reckon that you shouldn’t over use it. Maintain a healthy balance of do-follow and no-follow links.

7. Sitemap

If your website is ready to be indexed, you would need to take the chance of submitting it to the search engines. You can submit it too even if you’re re-indexing, and if you have several changes on your site.

Remember that we discussed a bit about crawl budget? You can help Google crawl your website better with multiple sitemaps. If you’ve been using a single sitemap, try create multiple sitemaps to get your pages crawled and indexed better. Using a WordPress plugin like Google XML Sitemaps by Arne Brachhold can help you create those sitemaps easier. If you own a smaller website, you can use the free version of ScreamingFrog to generate your own XML sitemap.

When you’re done uploading your sitemap/s, you can send it directly to Google via Google Search Console and Bing via Bing Webmaster Tools.

Metadata

The best rule one should think through regarding SEO is having content written specifically for humans and not for the search engine itself.

Metadata has three parts: links, descriptions and the title, of course. Appropriate keywords should be included in meta descriptions and titles but not to the point of placing everything on it to emphasize what your content is all about.

The best meta description one could ever provide is attracting and crave-worthy reasons in just 230 characters on why searcher should click your site.

You can always check your competitor’s code to see what they are aiming for in ranking.

Language tags

Language tags would rely whether you’re using one language on your content or not. But if you prefer having different language on your page, it’s better to use hreflang tag to ensure the searcher would be directed to the same leading page everyone has been guided to. Aside from avoiding a penalty for duplicate content, it will also help you present the same content you wanted to show off.

Search engines are really meticulous in detecting language. Use one language to your site as much as you can especially if you don’t need other languages to optimize your page.

Structured Data Markup

Structured data, also known as schema markup, is another type of code that makes your ranking boost in SEO. It also helps search engines organize, crawl, and display your content easier. Using Structured Markup can help increase your website’s click-through rate or CTR because there is useful information about your website that makes it more relevant or click-worthy for a user.

Working with search engines using structured data helps to communicate on what your data really means. It might be one of the most technical things you can do but placing effort into this is a very wise move.

Live pages

Posting your page live would really attract random people visiting it. So make sure that put your pages live if and only if you’re ready for searchers to check your content out.

If you’re using any kind of CMS, there’s a higher chance of your published page to be added to your sitemap that will ping the search engines. But if you really have to put out a live page and you’re not yet ready to have it scanned by viewers, using a no index tag before putting it live is the best option to rely on just remember to take it off later.

Page speed

Did you know that page speed is one of the ranking factors Google has standardized? They even made it easier to go faster with their Accelerated Mobile Pages project, applicable to almost every continent on the Internet.

SEO experts prefer to lessen page load time, so if you have ways of trimming of some MB packages on your site the better. You can always use page speed tools to see how your website is performing.

Moreover, remove unnecessary code bloat, you can also do file compression to diminish the size of JavaScript files, CSS, and HTML that are larger than the standard 150 bytes. This will ensure your server speed and spot-on ranking. If you want to go in-depth with your page speed optimization, we recommend downloading Lighthouse, a Chrome extensions SEOs can use to do a quick audit on their site.

These focal points are some of the basic but the most important foundation you would need to optimize your website and boost your SEO ranking. If you made some mistakes on your site, this is your chance to have it corrected. SEO encompasses a wide variety of tactics to optimize your site to increase its search engine visibility. A little bit of technical SEO can go a long way for your website; start optimizing your website today!

Sarah McGuire is a Digital Strategist for the Best SEO Company in Canada. She takes an in-depth, hands-on approach to startup social business strategy. She has experience in digital marketing, social media, content strategy, and marketing communications.

5 Tips To Optimize Your Website Content For Bounce Rate

Is increasing bounce rate turns out to be a big problem for your website? Do you want to know the reasons as to why your website is not attracting much traffic even though there is so much of great content on it? There could be many reasons for this to happen and in the following write up, you can find the top five reasons for high bounce rate on your website. We have taken these 5 points out of many issues as these are having major impacts.

1. Improving Readability

When it comes to attracting more clients who actually convert their first click into deep penetration into the website, readability could be one of the key reasons as to why the clients visit the landing page of your website and then move on to click on other sites. There can be many ways by which the readability of the site can be improved to attract more conversions. By using sub-headings and bullet points, one can eliminate chunks of text which is not catchy for the human eyes. Asking some questions with bigger font size and animation can make the clients think about those and dig deeper into the websites.

2. Reducing Popups and Ads

In the year 2014, more than sixty-five percent users said that the popups and ads disrupted their reading concentration and closed the website immediately. The users have claimed that it is very annoying when these pop-ups come in exactly when the mind concentration level is at its peak. However, it has been found that some pop-ups actually reduced bounce rate and have increased conversions. Therefore, it is very difficult to understand the customers’ taste and style of browsing the web. Some popups used by developers consist of brand information which has attracted 53% users to continue to read and click on links on the same domain. User experience is something which is key to reducing bounce rate and increasing conversions.

3. Brand Storytelling

Image result for Brand Storytelling

Effective storytelling has the capacity to bring the brand to life and dramatically reduce bounce rate. There should be some eye-catching elements in the website pages which attract the end user to read those couple of sentence or those few words that the developer has written. There are two things which need to be kept in mind while branding storytelling. Making the customers the hero will provide effective storytelling. In this way, you are placing yourself in the customer’s shoes and thinking from his perspective. This will enhance sharing and develop more trust with your customer. And once there is a high level of trust, it leads to a great user experience. The second thing is about being truthful while placing the storytelling on the website.

4. Keywords with high-value traffic

When it comes to SEO, keywords play a key role in the attracting the customers to the website. The high-value traffic comes in on using the keywords which weigh heavy and have the power to reduce the bounce rate hence increasing the conversion. There are four main metrics in order to use the keywords in the most effective and efficient manner. These are brand value, traffic value, conversion value and personal value. All these parameters outline a treasured keyword. This will help in increasing the number of repeat visitors thus increasing conversion rate.

5. Multiple Landing Pages

Once a developer creates many different landing pages of different styles and textures, it becomes attractive to the customer since they never get bored of the same user interface. A website which contains the same UI in every link is more boring compared to a website which has many landing pages with the different style and shades of color and designs. This will drastically increase the conversion rate and reduce the bounce rates.

Conclusion

Image result for tips to optimize your website content for bounce rate

Therefore, we can see the above-mentioned points how the five different points, when kept in mind, can lead to optimization of bounce rates. Bounce rate is critical for the websites since it is used as a measure to calculate and analyze the types of customers who have visited the domain pages. It can also be used as a good prediction tool to forecast the profile of the customers who are going to visit the website in the future closer to time. If you are so busy on your business and don’t have enough time to optimise your website contents for bounce rate, then we suggest you to take the help of Hopinfirst, a New York based firm. This firm helps its clients to finish their job as mentioned. The teams provide the best quality services available in the market.

Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.

AdWords Smart Display Campaigns: Get Smarter and Quicker Results

The AdWords platform is now more comprehensive than ever – there are more ways and places to display your ads than one could really try out, at least manually.

And while the classic Google Search Ads are still the most popular option, Google Display Ads are offering too many possibilities to ignore. You can get in front of 90 percent of the internet’s audience on more than 2 million websites, so you can reach your prospective customers when they are reading an article on one of the biggest news sites in the world, watching a video on YouTube, or even checking their email.

But with this wide range of options, Google Display Network can quickly become overwhelming – it’s difficult to even figure out where to start testing the performance of the ads on all the different platforms when you have so many considerations to make in terms of design, copy, targeting, and placement.

Luckily, Google has come to the rescue for marketers once again.

With the introduction of AdWords Smart Display Campaigns, you no longer have to manually track every ad to make sure it is performing well.

Google has made it possible to leave your entire ad campaign process to sophisticated algorithms, which will collect performance data and refine your ads in order to make them as effective as possible.

Smart Display Campaigns allow you to be involved as much as you like, letting you customize the campaigns so that you can pre-define certain aspects of your ad based on your knowledge of your audience, leaving everything else to be automated.

Here are just a few of the things that Google Display Campaigns can take care of:

Automated Ad Creation

After you input your headlines, descriptions, images, and logos, AdWords uses these to create numerous variations of your ads, quickly sorting the ones that work best.

The Smart Display Campaigns makes continuous improvements to the ads, so you can see tangible improvements to their performance month after month.

Automated Bidding

With your target CPA serving as a basis, Smart Display Campaigns optimize your bids in order to maximize the chances of conversions.

Over time, this will give you the best possible value for each ad that you run.

Automated Targeting

The Smart Campaigns can even offer comprehensive automated targeting solutions, optimizing your campaign runs so that your ads show up in places where they have the best chance of success.

Smart Display Campaigns Offer Numerous Benefits

Smart Display Campaigns may not be for everyone, but if you are already running manual campaigns and are looking for ways to attract more customers beyond what you’re currently doing, they can be a great solution.

Another scenario where it makes sense to try Smart Campaigns is if you’re just getting your feet wet with Display Network ads and want an easy to set up and reliable way of creating effective campaigns.

You just can’t beat a system that’s able to provide you with high-performing campaigns that only take a few minutes to set up. After uploading your content and images, you can leave it to the Smart Display system to take care of everything else.

Within the first few days, you can already see real, tangible results – the Smart Campaign quickly finds the best converting options from the selection of assets that you provide, which not only means good conversion numbers, but also usable data that you can apply to your manual campaigns.

You will see which headlines, images, and descriptions perform well in different circumstances, which is an invaluable aspect of the Smart Display Campaigns.

In a very short time, you can start seeing new opportunities for targeting that have proven to convert high for your offers – it is simply impossible to compete with the ultra-efficient testing capabilities that Smart Campaigns can offer.

Why It Makes Sense to Use Smart Display Campaigns

While it may be difficult to leave your ad budget completely in the hands of AdWords, Google’s data shows that businesses who use Smart Display Campaigns have managed to increase conversions by as much as 36 percent without increasing the CPA, which is a number that’s impossible to ignore.

With Display Network ads, you are reaching people who may not be actively looking for solutions but can be just as likely to act if the right offer is presented to them.

And with the advanced testing and tracking capabilities of AdWords, Smart Campaigns are able to quickly discover the where your best customers are hanging out, which is something that would be very difficult to do using manual ads.

So, it’s definitely a good idea to at least give Smart Display ads a chance – even if you prefer to keep the bulk of your campaigns manual, having an automated asset that can increase your reach online and provide you invaluable insights is something that’s hard to pass on.

Author Bio:

Josh Williams is an experienced SEM Manager at One Egg – a full service digital agency specialising in SEO, SEM, PPC Management Services, Content Marketing, and Analytics to name a few, pursuing a mission of helping businesses of all sizes.

3 Ways to Optimize Your Site for Voice Search in 2018

SEO can be an enigma sometimes, but it’s a lot easier to figure out when you accept that it changes a lot — and that occasionally, those changes are radical. In 2018, if you want to achieve pole position in the SERPs, you need to add voice search optimization to your arsenal of your tactics.

In this article, I’m going to show you how to do it the easy way by ranking for long-tail keywords.

Who doesn’t love the idea of voice search? It’s quick, super convenient, and it means users can search for stuff on the go.

Plus, it’s just undeniably hip.

In 2018, voice search technology is better than ever, while respected entrepreneurs and movers and shakers in the business world like Gary Vaynerchuk suggest it’s the absolute future.

The stats back him up. Half of all searches will be voice by 2020, while in the same year around 30% of all searches will be carried out without the use of a screen. This is largely because voice search is more precise than it’s ever been. In fact, its accuracy is now at around 92%.

All this means that you need to get on board with voice search optimization before you fall way behind your rivals and end up playing catch-up.

Why long tail keywords?

You might be under the impression that, since we’re slowly making the transition to voice search, keywords will no longer matter.

“Please tell me I never need to use a keyword research tool ever again!”

However, they still matter just as much as they ever did. Sorry! The only difference is that long tail keywords matter more where voice search optimization is concerned.

A short tail keyword is uber specific and can simply be just one word, such as “builder.” It’s a super broad keyword that’s hard to rank for.

Long tail keywords, on the other hand, are easier to rank for because they’re more specific and can pull in a descriptor or two. “Men’s black leather jacket for disco night” is a long tail keyword that’s hyper-specific, and which might be so exclusive to your niche that you climb to the top of Google.

Crucially for voice search, long tail keywords more closely resemble natural human speech. When people speak into their device, be it Google Assistant, Amazon Echo, or Cortana, they speak like they would if they were talking to a friend.

No one is going to shout “Builder!” into their phone. Instead, they might say something like “Affordable builder near me.” This phrase is longer and quite specific.

Let’s take a look at 3 ways to make the most of long tail keywords and optimize your site for voice search.

1. Answer questions with in-depth content

“Google, why does my dog have fleas?”

“Alexa, can you tell me that causes diabetes?”

“Siri, what do angel investors do?”

The above are examples of how search is going to look. Not next year or in 2020 but literally tomorrow, next week, and next month. Your customers are speaking into their phones using long tail keywords, asking questions and expecting answers. And unless you start to answer them, you’ll be dawdling at the back of the SERPs.

It’s time to start answering questions on your site. There are two ways you can do this:

  • Long form content
  • An FAQ page

An FAQ page can provide answers to common questions about your product or industry. The easiest way to come up with questions your customers are asking is to actually ask them. Alternatively, check out forums, Facebook groups, and your rivals’ websites.

Long form content will take more time, but it’s well worth it because it attacks the SERPs in more than one way. Firstly, you can start to rank for specific long tail keywords that your customers are using. Secondly, you get a shot at ranking on featured snippets.

What is a featured snippet? A featured snippet is displayed at the top of Google in response to a user’s query as per the image below.

It’s essentially an in-depth answer to a question. The answer is so in-depth, explicit, and contains the right long-tail keywords that it’s been chosen by Google as the best one. As such, it’s achieved the highly coveted position 0 on the SERPs.

When thinking of a question that needs answering, carry out the keyword research you usually carry out, but also search for question keywords, too.

2. Loosen up and be more conversational with your seed keyword phrases

Some of us struggle with seed keywords simply because we make them too stuffy.

For example, consider this sentence:

“Professional graphic designer Minnesota.”

It doesn’t flow naturally, and it definitely isn’t conversational.

When you’re optimizing your site for voice search, you need to start thinking conversationally. Here is how we could spin that above sentence instead:

“Where can I find a professional graphic designer Minnesota?”

Once again, we’re using a question phrase, and then we’re going to provide the answer. The sentence is now in line with something people will search for.

3. Get into peoples’ minds

Do you know how people think? Of course you do, you’re a human yourself! And from now on, it’s time to start thinking about how people speak.

Long tail keywords for voice search are all about how humans really speak to each other, which means you can’t keep using the same long tail keywords you’ve been using in the past. Clunky phrases like “content marketing manager salary” no longer cuts it.

To get into peoples’ minds and discover how they talk into their phones, you can try a tool such as Answer the Public, which appends search terms using words such as “with” and “for” in order to gauge what voice device users are actually looking for.

However you approach voice search optimization, remember to use your keyword research tool to pick out the right long tail keywords, and shift the focus to conversational speech patterns and questions.

Just remember that it’s pretty much all about mimicking the way we talk.

 

About the author: Aljaz Fajmut is an internet entrepreneur and founder of Nightwatch — a search visibility tool of the next generation.
Follow him on Twitter: @aljazfajmut

5 Amazing Tips to Get the Most out of Your Email Marketing

Email Marketing is much more than sending an email to a potential customer in order to engage audiences, generate sales and other marketing goals you can serve with email marketing. It needs a strategic approach and that’s what email marketing strategy is all about. The popularity and budgets for email marketing only seem to be increasing. The reason? The multiple benefits including highly measurable results, increased brand awareness, cost-effective marketing and easily shareable.

While email marketing can be done by anyone, not everyone knows how to do it well. Most email marketing strategies are ineffective because they are haphazardly planned, and companies and individuals ultimately give up on them. The truth is, you need a really good strategy to constantly produce, repurpose, and promote engaging email.

This article outlines the five tips leading to a successful email marketing strategy.

1. Target the Decision Maker

When you’re marketing to other businesses through email, you need to pinpoint and then target the right decision makers, i.e. there is no point reaching to someone who doesn’t have the interest or power to acquire your service.

My initial email marketing strategy targeted managers and then directors. The goal was to engage those who can execute my services. I gained a 23 percent response rate. While this is pretty high, these results are a bit misleading because 55 percent of those replies were being passed along to other managers or directors, and many of those were given up.

I then spent good hours segmenting the corporate hierarchies of 15,000-person organizations trying to figure out strategic entry points. This was time consuming and hard to measure. Instead, I decided to reach C-Level executives because to make it simple, people must consider emails that come from their coordinator.

If a company C-Level Executive passes down an email to a subordinate, that employee is going to follow-up. Once I started targeting C-Level Professionals, the pass-along rate of response increased to 80 percent.

2. Optimize Emails for Mobile

If emails pass on without optimizing for mobiles, you’ll are going to lose a huge portion of your target audience. Most of the people prefer to check at emails on their mobile devices: 67% of emails are opened on mobile and tablet, compared to only 33% opened on a desktop. The best strategy is to design emails that are mobile-friendly i.e. they should optimized to be viewed on a Smartphone, Desktop and Tablet!

C:\Users\SEO\Downloads\Importance of Optimizing Emails for Mobile.png

Each time you send an email, you should be aware that a maximum number of your audience is going to check your message on their phones or tablets — not on their desktop computers or laptops.

Your target is to not only get your emails checked and read, but also to make your audience experiences just as strong as if the messages were opened on desktops. A mobile responsive website design displays your content properly no matter how someone views your website, and you can ensure that the emails you send look great as well, whether or not you have mobile-responsive email template.

3. Make use of Plugins to Track Email Open Rates

Email prospecting is constantly developing. As soon as someone point out what works, everyone starts to make use of it. And then it no longer gets the results! The best way to keep up with effective marketing plan for your industry and audience is to use email tracking software for your own open rates.

Importance of Tracking Email Opens

All businesses can benefit from tracking email opens, especially businesses which is mainly based on email marketing campaigns. By tracking information like which emails are being checked and which are converting, you can see how effective your marketing materials actually are. You can use this information to find out what kind of offers and campaigns work best for you.

There are many helpful tools (paid and free) that will let you know exactly when your email is opened. Use the tracking tools to keep an eye on your emails, and try testing and comparing different approaches. You’ll get immediate idea on what works and what doesn’t work for you, your prospects and your target market. This puts you in control of your marketing plan and ensures you to stay on top of writing emails that your prospects actually read.

D:\Guest Posting\Email_report.png

 

4. Test your Emails

One of the most helpful aspects of email marketing is that it can be tested. Following common “best methods” or settled “rules” is not a way to reach your marketing goals because what works for one audience won’t necessarily work for yours. Testing is your biggest partner. You should always ‘test for the perfection’ in your email campaigns.

A great way to increase subscribers is by testing everything to see what has the most impact. By using testing on your emails the design, services, offer, GIF, subject line, and all the other elements of an email campaign – one at a time, you can decide what your subscribers want to see, which will help you lower the unsubscribe rate on your campaigns. Testing every element in email marketing campaigns is a continuous process, and you should use tests on a regular basis to determine what gets the most engagement.

Important Elements of Test

The subject line is the most important email factor to test, followed closely by the content of the email itself. But there are many other elements of your email campaign that are just as testable. Some things you can test in the message include:

  • Subject line
  • From name
  • Headline/sub-headline
  • Content
  • Promotion/offer
  • Post-click experience (landing page A versus B)

Here, are some of the benefits of Email testing I’ve brought to let you know how effective it can be for your next email marketing campaign.

D:\Guest Posting\Benefits-Email-Testing-Email-Campaign.jpg

5. Personalize Your Emails

Personalization goes a long way. Some people choose to invest in systems that will allow you to add people’s names to the subject line and body of the messages, but this approach is not for everyone. You can segment your mailing list based on your requirement, for example, by geographic location, age or purchase history and then send messages written specifically for each group. Example: “This is a quick message to check in and make sure that you are happy with your purchase of our — Widget you bought from us last month. I also wanted to let you know about an upcoming sale we’re having on accessories for the —.”

D:\Guest Posting\email personalization.png

Make your emails relevant to the customer by sending emails based on their interests and purchase behavior. A trend that’s recently happening is automated email which basically uses advertising data collected based on customer’s behavior on other digital channels. It also helps with consistent messaging and branding so the user gets a complete experience that is not fragmented.

Take Action:

If you have an email list that doesn’t have an automated welcome email for subscribers, create one today. You may be amazed at the open and click-through rates you see!

It’s your chance to win it with email

2018 is going to bring great opportunities to engage your subscribers with interesting, beautiful and well-written emails, and these tips will help you get there.

About the Author:

D:\Guest Posting\Alexander Daniel.jpg

My name is Alexander Daniel and I’m a Content Marketing Strategist, with a focus on branding. That means I’m an analyst as well as marketer, motivated by great ideas. I’ve had plenty of experience working with brands of all sizes. At present I’m working for InfoGlobalData a leading provider of b2b email lists, specialized for its services and marketing solutions.

Lead Nurturing: 4 Steps to walking the buying path with your customers

Imagine you have a downloadable resource on your flashy and attractive website. Your online promotions bring visitors to your landing page. A user signs up and downloads the resource.

You sent him an engaging email offering your products/services. He again comes to your website and buys your offerings. Since you provide value along with your offerings, your customers act as your brand advocates. Promote your business on their portals and stay loyal to your brand. How easy and simple! Is it the usual case with almost all online businesses? The answer is a big NO!

Agreed, for any business, lead generation is the vital activity. However, that’s not the end; in fact, it is just the start.

According to Marketo, on average, 50% of the leads in any system are not yet ready to buy.

What all you need to do is lead nurturing so that your leads get converted into your customers and in future, they can act as your brand ambassadors.

Process of lead nurturing

Basically, lead nurturing is a four-step process.

  1. Attract – your targeted customers to your website
  2. Engage – with them and capture their attention towards your offerings
  3. Nurture – them and create their interest in your offerings, explain how your products and services address their pain points
  4. Convert – them into your customers by helping them in validating their buying decision

Let’s take you through the 4 steps to walking the buying path with your customers – a deeper insight into lead nurturing!

Build a relationship with the lead

Lead nurturing itself means building relationships. Once you get the information about your lead, start paying attention to their activity and interest on your website. The leads who are at the top of the funnel are called marketing leads and those who are near the bottom are sales leads. Once the marketing nurtures leads, they are passed on to the sales team in their CRM. To walk through their buying oath along with them, in the very first place you need to build a relationship with them. Well, it’s not that easy as it is said often. To win their trust and establish a rapport, ask questions, respond to their queries, follow them on social networks, share important information with them, and offer them FREEbies.

Educate lead based on his buyer journey stage

To close your sales cycle, first of all, you need to educate your leads. And this education should be done on the basis of his user journey stage. Education at awareness stage will not be the same as the way you educate him at other stages.

It is not easy to identify at what stage your lead is. However, it can be done by analysing their entry points to your CRM. Visit your analytics and understand which ages they have visited, to what extent they have scrolled, check their social profiles and know what they are talking about. No doubt, this exercise requires logic and analytical skills. After all, marketing is all about applying logic, isn’t it?

Nurture through emails, but not to the extent of torture

Remember two basic rules of lead nurturing – don’t email your leads on daily basis and don’t send each and every email to all your leads. Email marketing is the best lead nurturing technique, but you should not torture them by sending irrelevant emails at the irrelevant time. Rather send them personalized emails on the basis of their user journey stage. When your leads are towards the end of a sales cycle, personalized emails are extremely helpful in conversions.

Each of the email’s subject line and body content should be personalized in such a way that it provides solutions to their pain points. At the same time, it should have a human touch. One of the most common yet evergreen trends is to use their names in the subject line and body content.

In short, sending right email to the right lead at the right time results in faster conversion process than usual. And, this can be easily done with the help of CRM. We recommend InfusionSoft as one of the best automation tools to handle your lead generation, lead nurturing and conversion emails.

Repeat the process until you succeed

To convert your leads into your customers and later on brand ambassadors, this is the only tired and tested procedure. Repeat the process until you succeed and you will!

Whenever necessary, re-engage with your leads. At any stage, if you realise that they are losing interest in your emails or offerings, provide them value to create a sense of urgency. Add incentives, discounts, offers, coupons, vouchers and other Freebies to the extent you can.

Email marketing is the most effective but not the only technique of lead nurturing. At times, lead scoring also fails if it lacks enough data. If email lists and emails aren’t working well with you, reach out to them via social networks, where they roam online. Keep checking your email analytics to assess the effectiveness of your emails.

Time to start now..?

The quantity of leads does not matter in your conversion process if you don’t know their quality. Not all your leads will get converted. However, they are all equally important to you. How? Those who aren’t interested should never be ignored entirely. Those who do not buy anything from you can also refer the right person to you, provided they have a positive experience in your funnel. Lead nurturing can help you get not only customers but also brand ambassadors. So, it’s the right time to start now!

Title: Lead Nurturing: 4 Steps to walking the buying path with your customers

Meta description: The goal of lead nurturing is to help progress leads from initial interest toward buying intent. Read proven and proved steps to walking the buying path with your customers for conversions

Author’s Bio

Raj Gautam

This article is written by Raj Gautam. He is CEO & Founder of QL Tech, Located in Perth, Australia. QL Tech is one of the best agencies that offer unique Digital Marketing & Web Development Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Digital Marketing.