5 Ways to Convert More Visitors to Leads on Your Website

All business owners want their website to produce maximum leads whether it is a full-fledged business or a small setup. In this rapid age of digitalization, a business should have a strong online presence to be successful. And improving lead conversion is an important aspect of digital marketing that cannot be ignored.

Even after a lot of hard work, many websites tend to have low conversion rates. You don’t want potential customers to leave without a trace.

However, instead of starting from scratch and rebuilding your website, you can consider these 5 simple, yet effective ways to convert more leads on your website to help your business grow:

1- Incorporate maximum conversion opportunities

One of the main factors affecting your lead conversion rate is lack of opportunities for visitors to become a lead. If you think that a customer will spend some extra time on your site to find a contact form, you are mistaken.

Instead of waiting for the customer to magically find their way in, incorporate maximum micro-conversion opportunities. Micro conversions refer to interactions made by the user on the site, such as watching a video posted recently on your website, reading a blogpost or visiting the FAQ page that can be used to convert them into a new lead.

You can add a micro-conversion point on the most popular page of your website. Find out which is the most visited page on your website by using Google analytics and add some potential conversion opportunities to them.

Generally, one of the most visited pages of any website is their homepage. So, insert a pop up there which offers the visitors to join your email list or ask them to follow you on social media. Offer a discount in return, and you’ll definitely get additional leads through your website traffic.

2- Make your website mobile friendly

According to a recent research, smartphones and tablets are overtaking the use of desktop web browsing traffic by up to 48.7%. This is why you need to address your mobile phone visitors too. You might be losing a huge chunk of potential conversions if your website is not mobile friendly yet.

Therefore, make sure the mobile friendly version of your website has enough opportunities for customers to sign up with their information. Check the legibility of font and buttons on the forms. Unless the forms are clear and easy to fill, people will not sign up, consequently, leaving you with low conversion rates.

Lead generation can improve thoroughly if your website is user-friendly and mobile compatible.

3- Find a system to manage customer relationships

Customer Relationship Management tool(CRM) is one of the most essential tools that allows you to maintain a high website conversion rate. A CRM plugin WordPress integrates with your website and makes it easier to manage customer information effectively. You can also take a look into your business history through it with all your loyal customers. Salesmate is a widely used CRM tool that minimizes time spent on each lead by offering beneficial marketing insights and a visual sales pipeline.

4- Offer personalized calls-to-action

Try to incorporate a lot of dynamic content into your website so that it provides a customized experience to every user. People who access your website should see product options according to their interests. A personalized call-to-action can increase your website visitors by up to 42%. It is undoubtedly an excellent way to generate more leads.

5- Nurture each and every lead

Nurturing leads is as important as getting them, if not more. Your nurturing efforts are directly proportional to your overall sales. After the visitors have filled a form on your website, place the leads into a workflow and send them regular emails with content that matches their interest.

Remember, the follow-up emails should be consistent and relevant with quality content. Personalized emails that are tailored according to the user’s preferences will definitely result in a sale.

Conclusion

There are many other ways to increase lead conversion on your website like adding customer reviews, irresistible offers, live chat option, engaging videos, etc. But the key is to keep yourself up to date constantly. Never settle for a mediocre website that fails to perform. There are loads of online tools and tricks to get more leads for your website with just a few simple changes.

In addition to this, also make sure that your website has professional and polished design and content. A poorly constructed website and low-quality content will push the visitor away. So, start working on your website today and incorporate simple changes like inserting email forms on popular pages and installing an effective CRM system to get the maximum leads on your website.

Author Bio:

https://scontent-mxp1-1.xx.fbcdn.net/v/t1.0-9/13445806_1325784977450072_8186797934010354330_n.jpg?oh=f55cfc48b0904cc5a81df905d0671d68&oe=58C3B7AD Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.

Find her on Twitter:@iamevieharrison

Visual Marketing Strategies Your Business Depends On

Depending on the medium used, you may spend a considerable amount of time and energy trying to create the most appealing and eye-catching written or verbal messages to convey to your target audience. The matter of visual content may seem less meaningful and impactful than what your message textually or verbally says, but this is actually not the case. In fact, visual content actually tells a story to your target audience as well, and it can increase memory recall that benefits your brand image substantially.

Photo Credit: Pexels.com

Photos

To save time, energy and money, your business may be one of many that pulls stock photos from the Internet to finalize your marketing efforts or to add to your website. In fact, according to a Venngage survey, approximately 35 percent of the 300 marketers surveyed used stock photos. After all, these are readily available through a simple online download, and it may seem like a more advantageous option than creating your own photographic images.

However, some people may have seen stock images in other areas, and this could dramatically reduce the overall credibility of your website and your brand. In addition, the image quality may not be superior with some stock photos, and this also could negatively reflect on your business and brand.

It may be beneficial to use your own customized photos. However, you could also customize stock images through a photo editor, such as Canva, to create more unique visuals for your marketing material.

If you choose to use one of the many free stock photos found online, remember that the number of images you use is less important than the combination of quality images mixed with concise and focused text. The ideal amount of text to use per image is 75 to 100 words.

Photo Credit: Pexels.com

Infographics

Another excellent way to communicate effectively with your target audience through visuals is to use infographics. In fact, approximately one-third of all marketers surveyed use infographics in various ways because of how effective they are.

Infographics are usually supported by scientific data or research. The visual element of these graphics makes them easier for your target audience to learn from and absorb in comparison to plain text. Therefore, the power of statistics and other data that you use may be more impactful and memorable.

When creating an infographic for your marketing material

  • be sure to incorporate supporting websites to back up your facts and figures
  • choose an eye-catching design
  • remember to use color psychology for maximum benefit
  • only use data that actually supports your case and
  • avoid using so much data that the graphic is overwhelming for your target audience to review and understand.

After you have created an exceptional infographic, use multiple methods to share it. For example, you may use social media to encourage views, and you can even pass it on to bloggers for them to use in different ways. They likely will reference your website when introducing the infographic to their followers, which may draw traffic to your website.

Photo Credit: Pexels.com

Videos

More than half of all marketers surveyed have cited videos as the type of content that generates the best overall return on investment. One reason for this is because studies have indicated that those who view related videos are 1.81 times more likely to buy a related product than those who do not view videos.

One of the great things about video marketing is that it can be used to sell almost any type of product or service. For example, product features can be highlighted in videos, or the benefits of specific services can be visually demonstrated to your target audience.

However, if you are selling luxury items or collectibles, such as high-end clothes, antiques or something else, you likely need to use audio in your video. For example, while you are showing the exceptional features of your products on video, audio can be used to further emphasize the luxurious or high-end attributes of the images in the video.

Remember to maximize the benefits of videos when you are incorporating them into your website, and this is particularly relevant to live videos or webcasts. Because the technology for this type of marketing is readily available and more affordable than it has been in previous years, it is increasingly popular for businesses to use.

Live videos can be used to directly communicate with your audience and even to answer live phone calls or chatted-in messages. You may also be able to use 360-degree views of your products and communicate with jargon or lingo that has direct appeal to your target audience.

Photo Credit: Pexels.com

Final Word

While it may be common for many marketers to focus more heavily on text and verbal content in a marketing message than on images and videos, you can see now how important it is to use customized videos, images and graphics.

More than that, there are various ways for you to incorporate different visual elements into your marketing efforts so that you can more effectively take advantage of the benefits. In fact, almost any type of visual may have so much appeal to your target audience that it can potentially go viral and have pronounced reach and benefits to your brand and company.

As you prepare future marketing materials, keep these valuable tips about visual content in mind so that you can make a more impactful statement with your many marketing images and other visuals.

About the Author:

Jasmine Williams covers the good and the bad of today’s business and marketing. She was rummaging through her grandma’s clothes before it was cool and she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, but delivering some fine cooking (her family says so). Tweet her @JazzyWilliams88

Animated Videos for Boring Industries: Removing a Spell of Boredom

In a world of Internet marketing, many businesses find themselves asking the same question: “how can we make our marketing interesting?” This is even more important for businesses working in industries that aren’t inherently exciting (try to make recruitment consultancy interesting!). Marketers are constantly searching for ways to make their industry appealing to potential clients.

In recent years, more and more companies are producing explainer videos to advertise their services. Today 96% of B2B companies use videos in their marketing campaigns due to their effectiveness. Animated videos are much more attractive than any other form of content marketing and provide an excellent return on investment.

Animated explainer videos are brief videos designed to give viewers a snapshot of your company’s story, with hand drawn or electronically produced graphics. Throughout the course of a 60-120 second video, you can explain your core business values clearly and concisely. In short, explainer videos are an excellent way to convey your value proposition to potential customers.

Entertain Your Audience

One of the main reasons explainer videos are so effective is because they’re entertaining. From the outset, they take the audience on an audiovisual journey. A narrator or the characters will explain how your business can help solve the audience’s problems, whilst a visual animation will physically demonstrate your product’s value.

The entertainment value of a professional video outmatches that of a piece of sales copy any day of the week. This recruitment app video is an excellent example of a successful animation where the viewer’s problems are addressed vibrantly and creatively. Explainer videos are innately compelling, meaning that your audience are much more likely to take in your message and remember it.

pexels-photo (2).jpgEngage Your Viewers’ Senses

Explainer videos provide the viewer with a much more visceral experience than any other marketing material. At a primitive level, video content marketing is engaging audio and visual learners. By targeting both, you can explain your services in a way that can be easily understood by all types of customers.

A viewer is much more likely to invest their attention in a video that provides an captivating look at your business. A professional animation with a lively voiceover can really help to bring your content marketing to life which is a huge advantage of animation comparing to a live video.

Increase Your Conversion Rates 

As a byproduct of making more interesting content, you’ll also increase your conversion rates. The success of explainer videos is well documented, with technology innovators like Dropbox utilising a tutorial video on their homepage to increase their conversion rates by 10%. As a file sharing company Dropbox’ service isn’t particularly breathtaking, but their willingness to invest in an imaginative content resulted in a massive increase in their bottom line.

Boost Your Social Media

In recent years, social media has become the new frontier of content marketing, with massive potential for the future. Engaging video content is the bread and butter of social media users, and is an essential part of any efficacious content marketing strategy. Getting your video posted on Facebook, YouTube, Instagram (or even Snapchat) is a great way to reach out to new customers.

If you want to maximise your reach, creating dynamic video content and sharing it across your social media channels is one of the best ways to connect with your target audience. By positioning yourself as a modern content producer you help to make your business stand out from the crowd. If you play your cards right, your customers may even start sharing your services as well!

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Create a Story

Finally, animated explainers allow you to tell your story. A video is the perfect chance to make a film about your brand’s story. Working with an animation studio will help you to produce story that resonates with the viewer, and packages your value proposition in an exciting manner. Even the most boring industry has a story, so there’s no excuse not to get yours out there!

Animated Videos Captivate Your Audience

Whilst many industries are not reinventing the wheel or setting the world on fire, viewers will always be drawn to content with slick production value. An animated production that’s easy on the eyes and ears will take your message far. Video content marketing will help to transmit your message without bombarding your viewer with too much information.

However, don’t make the mistake of thinking that animated videos can be rolled out without preparation. At the end of the day, you need to create a video that provides entertainment value in order to be successful. It’s important to bring solid concepts and ideas to the project if you are to produce a video that isn’t convoluted or stale. Fortunately, with a bit of preparation, this is more than achievable.

Next time you’re thinking of ways to reach out to new customers and elevate your conversions, consider investing in producing video content. You’ll boost your customer engagement, whilst improving your social media strategy and establishing your brand’s story. One well-designed video on your landing page can help you to turn clicks into customers.

7 Signs You Need to Redesign Your Website

A website is the most important representation of a business online.

That’s why successful corporations like Google or Apple spend so much on testing to see how to best present themselves online.

So if you’re still using your website from the last decade, you are likely putting off a lot of people that misjudge your business simply because of how you’re represented online.

But how to know if your website needs a redesign?

Well, to make your job easier, here are seven clear signs that your website is outdated and needs to be updated as soon as possible.

Your Conversions Are Dipping

Your website has one clear purpose: bring in a steady stream of new customers.

So the best clue you can have that something needs to change is if it stops doing that.

While there can be many reasons why your conversions are dipping, the very first thing you should look at is your website.

If your traffic sources remain the same and you’re seeing a drop in the number of leads that get converted into customers, that means that your website is not able to keep up with modern internet browsing trends.

Poor UX for Mobile

Seemingly just a few years ago a website’s main audience was desktop users, but according to a report by Hitwise, more than half all search queries on Google come from mobile devices.

That means that if your website isn’t easy to browse on phones and tablets, you are likely to lose a huge share of your potential customers.

Of course, each market has different levels of mobile engagement, but checking to see how your website looks on a mobile device is still a great idea, as poor user-friendliness can be a clear sign that it might be time to upgrade.

Most businesses now turn to responsive web design solutions that seamlessly adapt to different screen sizes. So if your website still looks the same no matter what device you view it from, it’s probably time to look for a website design agency.

High Bounce Rate

Another way you can quickly tell that website is outdated is by its bounce rate – if your visitors leave your site immediately after entering it, that usually means that they didn’t have a pleasant experience browsing it.

Whether it’s because of poor user experience for mobile users or slow loading speeds, if a significant number of people leave your site as soon as they reach it, that’s bad news for your business.

Sometimes, when the reason for the problem isn’t as apparent, you might need to consult a creative design agency to identify the exact problems and make sure your website aligns perfectly with your brands and your audience.

Outdated Multimedia Software

Nothing gets under the skin of your website’s visitor more than crashing or slowly-loading Flash animations.

These have been popular among businesses that wanted to stand out online more than a decade ago, but today they are little more than a nuisance that’s contributing to the downfall of many businesses that are slower to adapt to the new trends of the internet.

Flash is quickly becoming obsolete and is being replaced by more contemporary solutions, so if you don’t want your business to look as if it still operates in 2005, get rid of Flash once and for all.

Lack of Social Media Integration

Social media is an integral part of marketing your business online.

If you’re not engaging your audience on Facebook, Twitter, and other media, you are leaving many potential prospects for your competition.

Of course, if your website is a bit outdated, it can be problematic to easily integrate social media – older static websites require programming knowledge to make even the simplest changes.

So if your business doesn’t have a Facebook page that’s integrated into your website, you should consult with a design agency about making it happen as soon as possible.

Hard to Update

Hard to Update

One of the biggest frustrations with older websites is that they are so hard to update.

You usually need to bring in an IT guy to make even the simplest changes and that can quickly add up the costs.

But it doesn’t have to be this way.

Most, if not all modern website platforms such as WordPress have seamless user interfaces that make updating the info on a website as easy as posting an update on Facebook.

If you’re tired of feeling like you need to be a coder to handle your current website, it’s definitely time to get rid of this hassle once and for all with a new site.

Looks Old

Finally, sometimes the best sign that a website needs a tune-up is the fact that it simply looks outdated.

While it’s hard to pinpoint exactly what makes a website look old, the fact remains true – it’s hard for a prospect to trust a brand that still uses a website from the last decade. Even if we look past all the technological limitations of an old website such as incompatibility with mobile devices, what might be the most important takeaway is that you want your brand to look trustworthy and reliable from the first second that you start interacting with your audience.

And that means having a website that makes an instant impression.

Author Bio:

Richard Kearsey is a digital designer at a leading digital design agency in London, specialising in digital branding and creative design services. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thoughts on Web Design Blog.

5 types of email newsletter templates to win your subscribers’ heart

At this point, everybody knows the benefits that email marketing can have for a business. Email has proved to be an efficient tool that is definitely not out-of-style and that offers an incredible ROI (return of investment) of a 4300%; that is $43 per dollar invested!

With its popularity came the improvement, and nowadays email marketing strategy is a thing in small, medium and big enterprises all around the globe. It has also become easier to use; modern mailing apps make our life so much easier!

 

These apps offer amazing email newsletter templates so we can easily design our perfect campaign without being a graphic designer or a html programmer. Moreover, they include the help of other tools like Google Analytics or WordPress, so we can track our success and learn from our mistakes, easily manage our contact list and, again, create that fantastic campaign that will inspire our clients.

However, you may be thinking: how is it possible to do that only by sending coupons and offers? Let me tell you, my friend, that maybe you have a lot to learn about newsletters!

There are plenty of newsletter types and not all of them aim to send a discount to your subscribers; newsletters can do much more! Let’s learn which are these types and how to surprise and engage your subscribers with them!

  1. Newsletter templates

Although we call all of them newsletters, the truth is the real newsletter is the informative one, not all of them. It’s objective is to inform clients about something, not to obtain any commercial gain.

This type is great to create brand awareness and to foster customer engagement, as we send quality content that our subscribers may enjoy. The generally like receiving something that is not trying to sell them anything, but just nice information.

 

Tutorials on how to use products are welcome, and so are tips and tricks. Clothing stores can share complete looks created with their clothes and appropriate for different events; bakeries may send recipes just because; tech stores could share tips on how to properly take care of certain devices, and so on. Mailing apps offer email newsletter templates that can meet all this needs.

We can also inform our customers about changes taking place in the company, like a change of location or the opening of a new shop, as well as when does our sale season start, for example!

2. E-commerce templates

This is actually the type that has a commercial objective. They provide great conversion rates, this is, they turn subscribers into clients by making them purchase something from our website!

In order to do so, this email newsletter templates generally include a Call to Action button, which is that button that we all see in online stores that says “book/buy now” or “learn more”. It tries to catch our attention so we click it, and then it leads us directly to the company’s website so we can easily purchase the product or service the newsletter was talking about.

Commercial newsletters often include offers, special discounts or coupons, to push the subscriber to make a purchase.

3. Transactional templates

We may have reached the type of newsletters that you probably didn’t know existed: some people think that newsletters are limited to send info or discounts, and that they’re not that useful because of that. Well, they have some other uses and this is one of them!

Transactional email newsletter templates are very useful because they give answers to our clients, so their main objective is interaction. This fosters engagement and loyalty, and saves us some time because we don’t have to personally respond to every email asking more or less the same questions.

4. Invitations templates

Who doesn’t like being invited to an exclusive event? It makes the subscriber feel special and unique, and it’s the ultimate way to create brand awareness.

By inviting our clients to an event of ours we are making sure that, if they attend, the relationship goes from online to offline, and it’s way more difficult to forget about a brand when you have got to know their employees in person.

You can invite them to the presentation of our new product or service, to an exclusive sale or even to a seasonal party, like a Christmas event, for example. People love parties, so they will probably attend, and if you’re clever you will let them bring a friend; this makes it more likely that they will come and you will probably gain a new subscriber!

5. Seasonal events templates

This last one is one of our personal favourites because it has a little bit of everything; seasonal email newsletter templates take advantage of a nice time of the year, especially holidays, to wish the subscriber to have a good time, to send some offers and, sometimes, to invite them to an event. You see, a little bit of everything!

Christmas, birthdays or even Mother’s Day are perfect excuses to send some discounts to our subscribers, as during these days they are likely to purchase presents.

These events are also a great time to wish our clients a Happy New Year or maybe even a Happy Halloween; why not? It is a way of interacting with them and this is also brand awareness.

Finally, if we are celebrating a seasonal event like a Christmas Party, a Thanksgiving Dinner or even our company’s anniversary, it’s a great idea to invite our customers. Private sales, giveaway opportunities or just a nice cocktail will make our audience want to attend, and we can easily invite them with a seasonal email newsletter template.

Now put it into practice!

You see? Newsletter have more than you think to offer you; they take into account very necessity a business might have, and make everything incredibly easy by offering countless email newsletter templates. Now combine these, put our tips to the test and see if you can surprise your subscribers with a fantastic email marketing campaign!

How to optimize an Email for getting business?

As far as boosting your sales and optimizing your conversion rate are concerned, email marketing is a powerful tool that you won’t want to overlook if you care about your business. Sending a well-crafted email to your list of subscribers can give you a quick boost in revenue and allow you to get the most from each person who comes to your website. For many marketers, the elements that create winning emails remain a mystery that they can’t seem to solve no matter how hard they try. If you can relate to that problem and want to overcome it, the following tips will do the trick.

Avoid the Spam Folder

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You can offer an in-demand product at an unbeatable price without getting sales if you can’t avoid the spam folder. You can address the problem on your opt-in page by telling your subscribers to add your email address to their contact list so that they won’t miss your free offer. People will report an email address to their provider when they receive messages with deceptive subject lines, so you will need to be honest and transparent at all times. Avoiding words that trigger the spam filter will also go a long way when you want to reach your prospects’ inbox without problems.

Research Your Prospects

If you have a list of subscribers and send them a random offer, you will likely have a small amount of success. You can boost your effectiveness by researching your prospects and learning about their wants, needs and desires. You will notice that some needs come up more than others after you watch your prospects for a while, and focusing on the most common ones will help you appeal to as many people as possible.

Craft Compelling Subject Lines

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Don’t make the mistake of focusing on your content and forgetting about the importance of a compelling subject line when you design your emails. Even though it might seem like a small piece of the puzzle, your subject line is vital. It will play a role in the percentage of your followers who decide to click on your email to open your message. Subject lines that appeal to an emotion or inspire curiosity will give you great results.

Get to the Point as Soon as Possible

Rather than getting to the point of their email from the start, some marketers will insert irrelevant information that does not matter to their audience, and you will need to avoid that trap. People have busy lives and face distractions every day, so you must get to the heart of your message right away if you don’t want to lose attention. When you want your prospects to buy something from you, let them know about your intentions in the first line. When your mission is to offer valuable information, state the top reasons that your prospects will benefit from reading your material, and you will hold their interest until the end.

Use High-Quality Content

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In addition to the other factors on which you will need to focus, the quality of your content will impact the type of response you can expect from your prospects. Do your best to stay on topic and to avoid spelling errors along the way. Formatting emails correctly will also work wonders for those who want to get the most from their effort. Small paragraphs, subheadings, and bulleted lists will make your message easy to read, inspiring people to pay attention. If you would like your content to benefit your bottom line, try to use free pictures to enhance your results.

Build Trust and Earn Respect

The ability to build trust and earn respect is critical when you want to boost your sales. People don’t want to buy products or services from companies they don’t know, so do what it takes to paint yourself in a positive light. Adding testimonials to your email will show your prospects that other people have used and gained value from your products or services, which will improve their odds of buying from you. Sprinkle your positive feedback throughout your email if you want to inspire trust without taking anything away from your message. You can even include a few case studies to show your prospects how they can use your solutions to improve their situation or solve their problems.

Make it Personal

Marketers and business owners often write their email messages as though they are speaking with a large number of people, but that approach won’t always work well. If you want people to respond to you in a positive way, you will need to make your content seem personal. Even though a lot of people will receive your message, your prospects want to feel special. Some email responders will allow you to use placeholders that will fill in each prospect’s name automatically, and taking advantage of that feature is a smart move.

Split Test Your Emails to Boost Your Conversion Rate

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Split testing is effective when you want to enhance your success and inspire a lot of people to take action on your offer, and some email responders have this feature by default. It works by placing the first tracking pixel in your emails and the other one on your checkout page. When both pixels appear on the same browser, the software will know that your prospect has made a purchase. By using a different pixel when you change elements of your email, you will see what approach gives you the best outcome, which will allow you to save time and money.

Final Thoughts

People often launch their email campaigns without having a clear strategy at the front of their minds, which is a mistake that will harm their bottom line and decrease their effectiveness. If you are serious about taking your marketing strategy to the next level, getting to know your prospects and paying attention to their needs will help, but using high-quality content will add the final touch. People will be happy to take advantage of your offer, and you will notice major improvements to your profit margin when you follow these steps.

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Author Bio: – Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.

History of the SERPs

Facebook? Snapchat? Twitter? Where Should I Post?

We all know that social media can be a really effective marketing tool. It gives you a direct line to your customers, allows you to build your brand and helps you direct traffic to your website.

But which social media platforms should you be using? Creating and maintaining a strong presence on all of them would take some serious manpower and it’s not always relevant to your company either. Each platform has its own demographics and its own way of working.

Here we give you a rundown of the most popular social media platforms to help you decide where you should be posting:

Facebook

Facebook has nearly 2 billion active users and is the largest of the social networks. Every business should have some kind of Facebook presence. However, as the youth turn away from a social network increasingly dominated by older generations, this isn’t the place to properly engage with under-24s. Millennials, Generation X and Baby Boomers, however, are amongst the 44% of users checking Facebook several times a day.

Snapchat

The majority of Snapchat users are under the age of 24, with a high proportion not yet out of high school. Content on Snapchat has to present an authentic look at your brand. Daily stories are formed from a collection of low-budget video snippets, meaning it’s a great option for brands who can’t or don’t want to spend thousands on slick video content. Working with influencers, encouraging users to create stories around a brand and offering promos codes are just some of the marketing tactics used by brands on Snapchat.

Twitter

Twitter is the most succinct of social media platforms, limiting its users to just 140 characters per post. However you can also post images, videos and links. Hashtags are a big part of the Twitter experience too. Add a few relevant hashtags to your posts to get seen across the network. Twitter has 328million monthly active users but it takes a lot of time and effort to post effectively. You need to engage with customers, retweet relevant content from across the network and become part of the Twitter community to truly reap the rewards of a presence here.

Instagram


Instagram (which is owned by Facebook) has great reach. It has 500million users, 59% of whom check Instagram every day. The platform allows users to post images and 15 second videos to their feed. Lots of these images are slick and edited to be aspirational rather than realistic. It’s the perfect place to build your brand image but, because links can’t be placed within posts, it’s not a great way to direct traffic to your website.

LinkedIn

LinkedIn is a business oriented social networking platform and almost 80% of users are aged 35 or older. It’s a good place for B2B communications and promotions. In fact, according to the 2015 Social Media Marketing Industry report, LinkedIn now beats Facebook as the most important platform for B2B marketing. Brands use the platform for product launches, employee recruitment, generating leads and establishing their companies as industry thought leaders.

Pinterest


70 million people actively use Pinterest. The majority of these are women with the most popular topics including home décor, weddings, fashion and recipes. Images are posted to Pinterest. These can then be assembled into a digital noticeboard. Marketers have the added advantage of adding a Pinterest “buy button” to their posts meaning users can be directed straight to a product on your website.

Whatever your business and whoever your target market, there’s a social media platform out there to help you market your brand. Think about the demographics you want to reach out to and consider your social media objectives before choosing your social media platforms and designing your strategy.

Corinne Ledling is a businesswoman who’s very passionate about her job. She’s a Content Manager at Bizstats.co.uk and loves to share social media tips and tricks and her marketing experience.