All business owners want their website to produce maximum leads whether it is a full-fledged business or a small setup. In this rapid age of digitalization, a business should have a strong online presence to be successful. And improving lead conversion is an important aspect of digital marketing that cannot be ignored.
Even after a lot of hard work, many websites tend to have low conversion rates. You don’t want potential customers to leave without a trace.
However, instead of starting from scratch and rebuilding your website, you can consider these 5 simple, yet effective ways to convert more leads on your website to help your business grow:
1- Incorporate maximum conversion opportunities
One of the main factors affecting your lead conversion rate is lack of opportunities for visitors to become a lead. If you think that a customer will spend some extra time on your site to find a contact form, you are mistaken.
Instead of waiting for the customer to magically find their way in, incorporate maximum micro-conversion opportunities. Micro conversions refer to interactions made by the user on the site, such as watching a video posted recently on your website, reading a blogpost or visiting the FAQ page that can be used to convert them into a new lead.
You can add a micro-conversion point on the most popular page of your website. Find out which is the most visited page on your website by using Google analytics and add some potential conversion opportunities to them.
Generally, one of the most visited pages of any website is their homepage. So, insert a pop up there which offers the visitors to join your email list or ask them to follow you on social media. Offer a discount in return, and you’ll definitely get additional leads through your website traffic.
2- Make your website mobile friendly
According to a recent research, smartphones and tablets are overtaking the use of desktop web browsing traffic by up to 48.7%. This is why you need to address your mobile phone visitors too. You might be losing a huge chunk of potential conversions if your website is not mobile friendly yet.
Therefore, make sure the mobile friendly version of your website has enough opportunities for customers to sign up with their information. Check the legibility of font and buttons on the forms. Unless the forms are clear and easy to fill, people will not sign up, consequently, leaving you with low conversion rates.
Lead generation can improve thoroughly if your website is user-friendly and mobile compatible.
3- Find a system to manage customer relationships
Customer Relationship Management tool(CRM) is one of the most essential tools that allows you to maintain a high website conversion rate. A CRM plugin WordPress integrates with your website and makes it easier to manage customer information effectively. You can also take a look into your business history through it with all your loyal customers. Salesmate is a widely used CRM tool that minimizes time spent on each lead by offering beneficial marketing insights and a visual sales pipeline.
4- Offer personalized calls-to-action
Try to incorporate a lot of dynamic content into your website so that it provides a customized experience to every user. People who access your website should see product options according to their interests. A personalized call-to-action can increase your website visitors by up to 42%. It is undoubtedly an excellent way to generate more leads.
5- Nurture each and every lead
Nurturing leads is as important as getting them, if not more. Your nurturing efforts are directly proportional to your overall sales. After the visitors have filled a form on your website, place the leads into a workflow and send them regular emails with content that matches their interest.
Remember, the follow-up emails should be consistent and relevant with quality content. Personalized emails that are tailored according to the user’s preferences will definitely result in a sale.
There are many other ways to increase lead conversion on your website like adding customer reviews, irresistible offers, live chat option, engaging videos, etc. But the key is to keep yourself up to date constantly. Never settle for a mediocre website that fails to perform. There are loads of online tools and tricks to get more leads for your website with just a few simple changes.
In addition to this, also make sure that your website has professional and polished design and content. A poorly constructed website and low-quality content will push the visitor away. So, start working on your website today and incorporate simple changes like inserting email forms on popular pages and installing an effective CRM system to get the maximum leads on your website.
Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.
Find her on Twitter:@iamevieharrison