If you would have a choice between reading one page of content or scanning the information from a graph or pie chart, which one would you prefer? Seems like a question with very obvious answer, right? Well, your audience would give the same answer too!
No matter which segment of the population your readers/customers belong to or whether they are vigorous readers or not, everybody would rather have the entire information presented to them in a pictorial or summarized form than reading long paragraphs.
And it is actually ironic right now because I am going to tell you about the infographics through a content-based article. Well, at least you will know to use more of infographics and how to create them for your next piece of writing if you read this.
What are infographics?
A pictorial or visual representation of data and information is called infographic. It could be in the form of chart, map, graph, illustration, picture or image among other visual aids. Their attention requiring span is less, which makes them more preferable by the millennium. The reader can actually scan the entire data presented in the infographics within seconds and get a better understanding of the message that is being conveyed.
How are Infographics Created?
Since you are going to represent data in your infographics, the process is actually more about thinking how will you structure the data before you actually get to create a design. Just follow the following 5 steps and you will be able to create a perfect infographic for your audience:
The first and most significant step is to think of a good concept, the answer or explanation of which can be represented in the form of a story and which people would actually be interested in knowing about.
- Analyze Data
You would be required to extract the data that you have and simplify it in such a matter so that it can be presented in a few words or using symbols. If you will write long sentences in your infographic too, it will sabotage its purpose.
- Visual Structuring
It is very important that you choose a visual metaphor that goes well with your audience as well as the content that you are going to present. Don’t just make it easy for readers, it should be attractive too.
Once you have the image of how you want the infographic to look like and where will the information go, you can get started with designing it using many online tools, some of which are available for free also.
The major objective behind creating infographics is that they are easily shareable and often manage to create a viral effect as compared to plain content. So, publish it on major social media platforms with relevant captions.
Trending Infographic Tools
We just discussed above that you have many online tools available that can help you learn and create some really good infographics to serve your requirements. However, there are so many options that you might be confused that which one should you use.
You don’t have a reason to be doubtful anymore! Because after testing and using these tools, I have compiled a list of 8 best online resources that help in designing some amazing infographics.
- Easel.ly (https://www.easel.ly/)
With minimal data skills, you can create visuals using this tool by connecting with the huge community of designers, journalists, and developers. In fact, it is one of the most widely used online tool by the designers throughout the industry.
- Infogr.am (https://infogr.am/)
If you have the data that you want to present using an infographic stored in your system in an organized manner, then you certainly cannot find a tool that you let you import all the information and create visuals in the minimum span of time.
- Piktochart (https://piktochart.com/)
Even if you are new to designing, this tool will make you feel like a pro with its step-to-step guidance of how to create infographics. There are thousands of themes available to be used by everybody which are designed by the professionals.
- Wordle (http://www.wordle.net/)
Word clouds feel like the graffiti in the informatics world and you can create some really cool word clouds using this tool. You can make your clouds more appealing using different font styles, color schemes, and layouts before sharing them with the world.
An exclusive app for iPhone users, this tool lets you create infographics using the photos present in your iPhone storage. Though it is a paid app with minimal charges, it is definitely worth trying owing to the fact that it is pretty fun and simple to use.
- Gliffy (https://www.gliffy.com/)
The statistical data can be quite boring to present and nobody really likes to read those boring figures too, right? This infographic tool lets you create network diagrams, floor plans, flow charts and other technical data executions in quite an easy manner.
- StatPlanet (https://www.statsilk.com/software/statplanet)
We are talking about actually a highly acclaimed tool by the professionals when we name StatPlanet. You can create interactive graphs and maps which are full of features and can be customized later with so much ease using this tool that you will have to use it to believe me.
- Canva (https://www.canva.com/)
If you are looking for an all-inclusive tool that would have a huge library of fonts and images to choose from, easy photo editing tools and drag-and-drop function so that you can easily import the data from your system, then Canva is certainly the perfect tool to match your requirements.
These tools will let you design infographics for your professional meetings, class presentations and your websites/blogs with so much of ease that you would not even require a seasoned designer to create the appealing informational images to serve your purpose. So, what are you waiting for? Install these tools and start creating!
About the Author:
Ashish Sharma is a Key Account Manager, looking after Marketing Strategies and building new business tie-ups at WeDigTech – One of the Top Rated Mobile App Development company in India with sales office in US and Europe. Focused on helping enterprises StartUps from domestic to MNCs.