All about LSI keywords and why they’re important

SEO is slowly getting into a new stage of existence.

Keywords in their current form are becoming less and less important. Instead, Google focuses on determining the overall meaning of an article. Nowadays, typing in certain words or phrases doesn’t necessarily mean that you will get articles filled with them. You might get something completely different yet relevant.

For some time now, Google has been developing systems that will discover the true meaning behind the words. Such an approach can only be beneficial for users as it gives us proper answers to our questions.

With all that being said, LSI keywords have become the most important factor during content creation. Let’s talk about it.

What are LSI keywords?

LSI stands for latent semantic indexing. It is a concept that determines importance of a word within a corpus (body of text). Based on that, it is easy to determine that LSI keywords are the keywords that are important to your article.

As mentioned, focusing on a single keyword is no longer lucrative.

There is no way for Google to determine whether use of this keyword is random or intentional. At least not without LSI keywords.

With LSI keywords everything changes.

They are a set of words and phrases which helps describe content more thoroughly. It provides depth to the article allowing Google to precisely determine what it is all about.

Example of LSI keywords

Let’s say you are writing a thorough article about a country.

Of course, the name of the country will be used as the main keyword (e.g. France).

Now, remember that this is a thorough article. In that regard, you will have to cover different aspects of the topic. It is only expected that you will talk about various French cities (e.g. Paris, Lion, Marseille), French cuisine (croissant), French history (Napoleon) and so on.

Given that you used the broadest keyword possible, you will have to use a broad array of LSI keywords just so that Google can notice you. If the topic was narrow, you would’ve used only a handful of LSIs.

We have to clarify this a bit more.

With the LSI concept, Google is able to determine relations between the keywords. That being said, a search engine is able to determine how relevant a certain phrase is to the article and how often it should repeat itself.

For example, in an article about American presidents, you will use Abraham Lincoln more frequently than Gerald Ford. However, both of them are necessary for Google to perceive the article as relevant.

Basically, LSI helps establish what is normal and what is not normal within a text.

Using LSI keywords to your advantage

Now, here is the question you’ve all been waiting for.

How can you use this knowledge to your advantage and create content which is more likely to rank on the first page of Google?

We got a few tips for you!

  • Write naturally

First and foremost, LSI keywords are used to determine what is natural and what is not. Best thing you can do is to write an article without thinking about keywords and their frequency.

  • Use synonyms

Besides related phrases, synonyms are also important. In the end, if you are writing a natural copy, it is expected that you will use a few synonyms for your most frequently used words.

  • Think about the topic beforehand

Google uses your copy to determine the real intent behind it. For example, if I used word “France” a few more times, it could’ve misled Google to think that this article revolves around it. By considering everything in advance, you are able to make a battle plan and determine which few keywords should have priority.

  • Check out the top results

No matter how hard you try, you may still forget a few keywords. This can be easily prevented if you go and check top 10 results in Google. In the end, if they managed to reach the first page, they are probably doing something good.

  • Going back to the article

Naturally, you will read the article after you’ve finished it. But, you will also need to focus on your LSI. It is common for an author to forget a few things. So, go back to the article, read it again and make sure to add a few phrases that you’ve missed.


When it comes to LSI keywords, these are all the tips you need. However, try not to overdo it. Google expects naturally written content. This is why LSI concept was introduced in the first place.

Basically, as long as you write a thorough, informative article, you should be fine.

About the author: Nikolay Stoyanov is the CEO of – an SEO company that offers SEO outsourcing, consulting and white hat link building services to clients all over the world. Nikolay is a huge Brian Dean fan and a proud graduate of his SEO That Works course. He’s a contributor to many of the most reputable websites about SEO.

The Go-to Checklist for Launching Your Website

The coding is finished, your pages are filled with content, and your website is complete. You can finally hit that “publish” button for your website to go live. But, wait. Before you hit that button, you’ll want to be absolutely certain you’ve crossed every “t” and dotted every “i”, because going live with a site that is riddled with errors and inconsistencies looks highly unprofessional.

Think about all the details behind your website. Have you double checked whether there are any broken links? Are all the hyperlinks correct? Have you labeled the pages and meta descriptions properly? Are there any spelling errors on your page? Is your contact form working?

Here are some of the most critical things to check when launching an error-free website.

Design Checklist

The design of your website is like your storefront. It showcases all your information, while allowing visitors to navigate seamlessly through the pages. Here are a few things to check when you’re reviewing the designs of your website:

  • Check for improper spacing

Sometimes, there may be awkward, inconsistent spacing after your header, between paragraphs and on either side of a bulleted list. Go through each of your pages to confirm the spacing is easy on the eyes.

  • Ensure that the website is responsive

By now, having a responsive website is a must. Check every page of your site on various devices to ensure the site adjusts properly to different screen sizes.

  • Colour, font, and image size consistency across pages and devices

You want to ensure that your page is consistent throughout all the pages. Look through each page and check that the font matches.

  • Headers, paragraphs, and lists are functioning properly

The HTML coding of your paragraphs and lists can sometimes be distorted. Go through your content to ensure these are spaced properly and have the correct paragraph style.

  • Ensure that your site loads fast

Page load speed is one of the most important factors that govern your bounce rate. Always check your pages’ performance in Google Page Speed Insights or Pingdom Speed Test to test and analyze page elements. The above tools also offer advice on what page elements you need to optimize for speed.

SEO Checklist

Making sure your website is SEO friendly is extremely important if you want your website to rank on search engines. To avoid getting punished by Google after your website launches, try some of these best practices to launch an SEO-friendly website.

  • Check for dummy content

When creating a website, many developers use dummy copy to stand-in for anything that hasn’t yet been written and finalized. Try using a Lorem Ipsum Scanner to check your pages are free of all dummy content.

  • Create an XML Sitemap

A sitemap tells search engines about the organization of your website’s content. If you want your site to get ranked, make sure you have a sitemap to improve the crawling of your website. Plugins like Yoast SEO make this super simple.

  • Proper metadata are in place

Metadata allows search engine crawlers to find information about your website. These metadata provide information and a description of the content on your page.

  • Check that all tracking codes are functioning

You might have all the codes implemented on your website, but are you sure all of these are running properly? If codes are forgotten or placed incorrectly, any conversions or visits to your website may not be tracked.

  • URL redirections

If your site is new, then you may not encounter the issue of URL redirections. However, if you’re trying to redirect old pages to a new page, it’s important that a 301 redirect is in place.

If you use WordPress, the Redirection plugin is a handy tool for this.

  • Contact information is up-to-date

To rank locally on search engines, make sure that your contact information is up-to-date. This includes your office hours, address, and phone number. The information needs to appear on your website and match your local business listings. It’s essential that in every place your information appears across the web, your information is exactly identical, down to every piece of punctuation.

Content Checklist

In addition to your website’s backend and design, review all the content on your website.  Here are a few things to look at:

  • Correct any inaccuracies

Whether it is your “about us” page, contact information, and product or service pages, ensure that all information provided is accurate. This includes the service areas of your business, product information, and most importantly, any pricing and promotions.

  • Look for spelling, grammar, or punctuation mistakes

Having great content for your website is amazing, but having improper spelling and other grammar mistakes can be off-putting for visitors. Have an editor or content specialist review your website and check for any spelling and grammar mistakes. 

  • Duplicate content

This is critical, especially if you want to rank highly on search engines. Run your website through tools like, Copyscape, to ensure that there isn’t any duplicate content.

  • Hyperlinks in content are directing to correct pages

Often times, we link to other pages to drive users through the website. Ensure that the proper web pages are hyperlinked, and that they are of relevance of the content on that page.

  • Check images and alt-text

Make sure that your alt-texts are relevant. This will help search engines to index your images.

Functionality Checklist

  • Test your forms

Your contact form, newsletter sign-up form, or any forms found on your website need to function properly. You wouldn’t want a customer to submit an inquiry that never gets to your email inbox. This can cause you to lose out on potential customers. 

  • Social sharing features are working

In a social world, having social sharing features is important. Make sure your social sharing buttons are working and the content is optimized with the correct description and title.

  • RSS links

If your website has an RSS feed, make sure it’s easily accessible by your visitors. The RSS feed is great for websites with blogs for your customers to subscribe to.

  • Thank you page is in place

After submitting a form, ensure that a message or page is in place for your customer to know that their request has been placed. A code can also be placed on your thank-you pages to track conversions and leads.

  • Third-party tools and extensions are integrated

Ensure that your CRM, e-Commerce, and any other WordPress or website extensions are working properly and aren’t affecting the functionality of your website.

Your website showcases your brand online and a poor website can affect your business. Before launching your website, go through this checklist so you can confidently hit that “Publish” button.

Author Bio:

Rebecca Hill is the Outreach Coordinator at TechWyse, a premium content marketing and SEO agency in Toronto, Canada. When she isn’t building relationships with bloggers and influencers in the marketing world, she can be seen rooting for the Toronto Blue Jays.