History of the SERPs

Facebook? Snapchat? Twitter? Where Should I Post?

We all know that social media can be a really effective marketing tool. It gives you a direct line to your customers, allows you to build your brand and helps you direct traffic to your website.

But which social media platforms should you be using? Creating and maintaining a strong presence on all of them would take some serious manpower and it’s not always relevant to your company either. Each platform has its own demographics and its own way of working.

Here we give you a rundown of the most popular social media platforms to help you decide where you should be posting:

Facebook

Facebook has nearly 2 billion active users and is the largest of the social networks. Every business should have some kind of Facebook presence. However, as the youth turn away from a social network increasingly dominated by older generations, this isn’t the place to properly engage with under-24s. Millennials, Generation X and Baby Boomers, however, are amongst the 44% of users checking Facebook several times a day.

Snapchat

The majority of Snapchat users are under the age of 24, with a high proportion not yet out of high school. Content on Snapchat has to present an authentic look at your brand. Daily stories are formed from a collection of low-budget video snippets, meaning it’s a great option for brands who can’t or don’t want to spend thousands on slick video content. Working with influencers, encouraging users to create stories around a brand and offering promos codes are just some of the marketing tactics used by brands on Snapchat.

Twitter

Twitter is the most succinct of social media platforms, limiting its users to just 140 characters per post. However you can also post images, videos and links. Hashtags are a big part of the Twitter experience too. Add a few relevant hashtags to your posts to get seen across the network. Twitter has 328million monthly active users but it takes a lot of time and effort to post effectively. You need to engage with customers, retweet relevant content from across the network and become part of the Twitter community to truly reap the rewards of a presence here.

Instagram


Instagram (which is owned by Facebook) has great reach. It has 500million users, 59% of whom check Instagram every day. The platform allows users to post images and 15 second videos to their feed. Lots of these images are slick and edited to be aspirational rather than realistic. It’s the perfect place to build your brand image but, because links can’t be placed within posts, it’s not a great way to direct traffic to your website.

LinkedIn

LinkedIn is a business oriented social networking platform and almost 80% of users are aged 35 or older. It’s a good place for B2B communications and promotions. In fact, according to the 2015 Social Media Marketing Industry report, LinkedIn now beats Facebook as the most important platform for B2B marketing. Brands use the platform for product launches, employee recruitment, generating leads and establishing their companies as industry thought leaders.

Pinterest


70 million people actively use Pinterest. The majority of these are women with the most popular topics including home décor, weddings, fashion and recipes. Images are posted to Pinterest. These can then be assembled into a digital noticeboard. Marketers have the added advantage of adding a Pinterest “buy button” to their posts meaning users can be directed straight to a product on your website.

Whatever your business and whoever your target market, there’s a social media platform out there to help you market your brand. Think about the demographics you want to reach out to and consider your social media objectives before choosing your social media platforms and designing your strategy.

Corinne Ledling is a businesswoman who’s very passionate about her job. She’s a Content Manager at Bizstats.co.uk and loves to share social media tips and tricks and her marketing experience.

The A/B Advantage

8 Important Things To Consider Before Choosing The Right Color For Your Website

In today’s world, it’s very important to have a unique brand identity and for it to be visually recognizable. Not only will it help you build trust with your customers, but it will also help you spread brand awareness more easily. And there’s no better way to make yourself stand out from the crowd then through a smart choice of colors for your website.

Colors are extremely important when it comes to making your website likable for your customers and the choice of your color scheme should always be near the top of your priorities when it comes to web design. Here’s our list of eight things you need to know about when choosing the color scheme for your website.

Colors Affect Emotions

When users enter your website, they start judging it based on their subconscious and how the environment affects it. This basically means that upon entering the website, your users will be judging it mostly based on the color scheme you’re using. This is why it’s important to get familiar with the psychological effects different colors have. A good place to start is to get to know the right colors for your CTA buttons and how they affect the conversion rates.

Pick a Dominant Color

The color you pick as your dominant color is also your brand’s color and it should always be embedded into the website. A dominant color doesn’t mean it’s the color that’s represented the most, but the one that will hold its hue regardless of its surroundings. Coca Cola’s dominant color is red, but McDonald’s is actually yellow. This is the color you’ll be using on all your promotional material and how your target audience will remember you when they think about your brand. Picking a dominant color is a strategical choice and the one you’ll have to make with a lot of consideration.

Gender Differences

For this step, you’ll need to figure out whether your business is targeting women or men, or maybe even both. This is because different colors appeal to men and women, with some of the colors being in common.

Women like: Blue, Green, Purple

Women dislike: Orange, Gray, Brown

Men like: Blue, Black, Green

Men dislike: Orange, Purple, Brown

You can see that both genders are likely to be positively affected by blue and green color, while they both dislike orange and brown. This means that you’ll have a better chance hitting and affecting your targeted audience if you avoid orange and brown, while using green or blue. If you are favoring one gender over another as your target audience than it’s even easier to set up the color scheme according to this.

Accent Colors

Now that you have your dominant color picked out, it’s time to pick accent colors. These are used mostly to attract attention to certain parts of the website, while also giving the website more freshness compared to it being in single color. However, matching and mixing colors might prove a difficult task for most people, which is why almost any freelance web designer will get the hang of it through trial and error. With dominant and accent colors now on board, you are already half-way towards positively affecting your website visitors.

Choosing a Background Color

A background color is what creates the atmosphere on your website. It’s always chosen carefully based on the industry you’re in. An e-store will almost always use a neutral color so that they can draw attention to what really matters to them – products. On the other hand, design or fashion websites will usually be more graphic intensive because their agenda is to promote their creativity. Choose a background color that matches your industry and niche and make sure that it goes well with your dominant and accent colors.

Different Age Groups Prefer Different Colors

You probably didn’t know, but people change their color preferences over time and with age. Take a look at Joe Hallock’s Colour Assignment Study from 2003 which explains in detail how different age groups look on different colors. What you need to do is take it into consideration after you’ve figured out the age range of your target audience. Leave nothing to chance when it comes to picking colors for your website and you’ll be well on your way towards success.

Number of Colors Used

Most websites use three colors for maximum effect, but you can go for more than that if you feel the need. To break it down, it usually looks like this:

Dominant (or primary) color – around 60%

Secondary color – around 30%

Accent color – around 10%

Whatever your primary and secondary colors are, you’ll want your accent colors to be in contrast so they can do their job and highlight what’s important on the website.

Online Tools to Help You With Your Color Choice

If you’re still unsure about how to approach the issue (and even if you’re not), you can use a number of online tools to help you choose the best colors for your website. Adobe Color is a great tool which can help you choose your whole color scheme based on the dominant color that you picked. It takes a little time to get the hang of how the tool works, but once you do it will become absolutely invaluable. If you don’t like it, you can go with a tool like Colorspire instead.

Final Words

There’s no denying the fact that good usage of colors has helped build a number of brands throughout the decades and it can do the same for you. The choice of colors comes through careful consideration and strategy, and not by accident. By reading this guide you now have a good head start, but the most important thing is to experiment yourself and to do a lot of testing as well. Only that way you will come up with a uniquely colored website that is going to attract people’s attentions.

10 CTA design mistakes you’ve been making & their solutions

CTA designing is one of the trickiest part of web design and yet, in every way important. More than of 90% online visitors who read your headline also read your CTA copy.

Over the years, CTAs have evolved and today they come in all forms and patterns. It could easily be a subscription to your blog or newsletter, it could be an offer you give out on your products or services, and it could even be an offer for a free trial and so on.

CTAs are one of the many factors that affect conversions. And these are the commonest of the mistakes that are made while designing a CTA. Read on to find out what they are and how you can correct them.

C:\Users\Pooja Menon\Webby Monks\Blog Images\CTA design mistakes and solutions\CTA-design-mistakes-and-solutions-ned-stark.jpg

Irrelevant CTA

How many of you have come across a CTA that falls short of a head and a tail? Relevancy matters because of the following reasons:

Let’s say you own a website that sells email marketing services and web development services. When users visit the service pages of web development services, it’s because they want to know more about the kind of web development services you provide. Now if you put up a CTA related to email marketing on the service page of web development services, you aren’t making the most out of a CTA.

Users won’t be able to find a connection between the CTA and the rest of the page, and that, is the biggest mistake in the rulebook of web design.

Wrongly Timed CTA

A wrongly timed CTA usually happens with the following kinds of CTAs:

  1. Inline CTA
  2. Slide In CTA
  3. Scroll Intent CTA
  4. Time Intent CTA
  5. Exit Intent CTA

An Inline CTA will be considered as a wrongly placed CTA when it is not placed in a way that the content written right above the CTA connects with it. Long story short, anything and everything about the offer in the CTA must be explained or talked about in the content written above the CTA.

The Slide In CTA must be placed in a way that it slides into the page after relevant information about the CTA has been given.

The Scroll Intent CTA shows up only after the user has done a specific amount of scrolling. In this case, again, information related to the offer in the CTA must be talked about within the amount of scrolling the user does before the scrolling point where the CTA is shown to him.

The Time Intent CTA, just like the name suggests, comes up only after a certain amount of time has spent by the user on the website. The time intent CTA must be timed in a way that the content relevant to the CTA has been disclosed prior the placement of the CTA.

The Exit Intent CTA, the easiest and yet somehow, the edgiest one. This CTA holds no scope for follies. The exit intent CTA must offer unconventional offers that provide the users with an incentive to stay. Read on to find how you should incentives to stay.

Long CTA

As businessmen, we are all greedy – greedy for customer data. And when it comes to customer data, we all want to know a customer inside out by asking for all the information in the world for creating personalized CTAs and personalized emails.

Do you know what the users feel when they are asked for their contact number (unnecessary information) just to download a guide on better CTA design? They feel that you are being creepy, that there is something fishy about your business, that they shouldn’t be making the mistake of trusting you and everything.

Asking for more information is not wrong. But like everything, there is a time and place for that as well. If you are giving out a free trial of a product/service, you have the right to ask for more information like the customer’s contact number, the name of the company they work with etc.

Poorly Written CTA

We have all been a victim to reading those long CTA copies that strained our eyes merely by thinking about reading those five long sentences that described the download free buyer persona templates.

Keep the main heading of the CTA short, crisp and to the point. You wouldn’t need more than 7 – 10 words to describe the content of the eBook in one line.

Too much content on a CTA is a turn off for people because they wouldn’t want to waste too much time behind swimming in a sea of words.

Unsubscribe CTA

We all want our users to stay subscribed and we try almost every possible way to make that happen. We don’t want our subscribers to get reduced and hence, we don’t even provide the unsubscribe button sometimes. But here’s the thing – the first thought that they go through before hitting a subscribe button is the fear of email bombardment.

This fear makes users not want to choose subscribing to your newsletters. So here’s what you can and should do to decrease the unsubscribe rate. If you are creating a CTA that is a subscription form, you must add a line like this ‘You can unsubscribe any time you want’.

It’s not like users don’t know that they can unsubscribe, it’s more like you’re reassuring what they already know and that works like magic.

Entrapping CTA

Have you ever felt trapped in a website?

Many of us have and all of this is because a CTA doesn’t provide the option to quit the CTA and continue browsing the website. The one and only option you would be provided with is to quit the website.

Many of us here are under the misconception that not providing the alternate option might make the users choose what’s available. But that’s not how it works. You cannot merely force someone to make a choice he doesn’t want to. On the contrary, this is what you should be doing – Giving them an option to accept the offer and a dumb option.

Yes, I want the conversions to increase.

No, I don’t want to grow.

Other than this, it is very much important to provide a cross sign at the top of the CTA. It lets the users quit the CTA and continue browsing the website.

Forever CTA

The Forever CTA is the one that implies that whatever that is being offered through the CTA will last forever. But how the users see it as something they can come back to if they don’t find anything else anywhere. What amiss in such cases is the element of scarcity.

The element of scarcity is where you show the users that what you are offering is going to get over pretty soon and they won’t be able to get it if they don’t grab it then and there.

You might have come across various Amazon sales that last for about 3-4 days and that is shown in the CTA because they want the users to know that they would be missing out on everything being sold at a discounted rate if they wouldn’t take immediate action.

No Urgency CTA

Urgency plays a big role in conversions through CTA. How many webinar CTAs have you come across as “59 seats remaining” or “Webinar starts in 15 minutes”? These are two most common cases of urgency.

The human mind works that way – they won’t grab anything until and unless they are shown the quick exhaustion rate. That works the magic of a catalyst when it comes to conversions through CTA.

When you show the urgency factor through words in the CTA, you are indirectly giving the user an incentive to take up the offer then and there.

Wrong Colored CTA

We have all seen an example of a wrong colored CTA and wrong colors affect conversion in a more powerful way than you can imagine. Different colors have different psychological effects on a human mind. And before we move forward, we need to break the myth of ‘right color CTAs’. There is nothing of that sort.

What matters here is that the color you choose for your CTA must contrast with the color of the website or at least look good with it. For e.g., a red CTA won’t work on a red website. It might easily go unnoticed. However, a red CTA button will work wonders on a green website.

C:\Users\Pooja Menon\Webby Monks\Blog Images\CTA design mistakes and solutions\CTA-design-mistakes-and-solutions.jpg

(Source: Webdesigner Depot)

Invisible CTA

An invisible CTA is a CTA that is bland and mellow to the point that the users just look past it and keep wondering if you are even interested in growing your business.

The entire CTA design depends initially on visibility first and then its noticeability. There just has to be a separate outline around it to make sure it is visible. But it needs to stand out to be noticed. And to make it stand out, the design of the CTA must go one sensible level above the rest of the web design. And for that to happen, the CTA must have the following attributes:

  1. Font size one size larger than the size of the font size of the content and two sizes smaller than the subheading on the page.
  2. If you are looking for a different font format altogether, make sure that it aligns with the feel of the font format used on the rest of the page.
  3. Color that has been implemented the least on the website/page.

Conclusion

CTAs are tricky and they need to be given an extra thought while creation. It needs to catchy, subtle, short and yet should not hit the user in the eye, should be attention trapping and descriptive in a limit of maximum 10 words.

But before you finalize on one CTA, make sure you do an A/B testing and then decide on any one of the two. CTAs also must be changed every once in a while so that users frequent users don’t get bored by seeing the same CTA over and over again.

Let us know if you’ve made similar mistakes and have corrected those mistakes in different ways in the comments below.

Author Bio:

Nick Patel is Marketing Head at WebbyMonks, agencies’ most preferred Front End and WordPress Development Partner. He pens down his knowledge and experience on WordPress, Digital Marketing, and Web Design. He loves to explore cutting-edge technology in the digital world. When not writing for technology, you can find him fishing, shooting with his camera or brewing coffee. Feel free to connect with him on Twitter and LinkedIn

Boost Your E-commerce Business With The Perfect Web Push Notifications

The e-commerce market is a widely booming one. It has become very successful in the recent years, and many webmasters are happy with the growth. If you are new to the e-commerce business, it is imperative for you to make your presence felt.

The e-commerce market is a very challenging market, and this is the prime reason why you should be smart enough when it comes to an understanding how it works. You should also embrace tools and other techniques to ensure that you get the web presence you need to reach out to present and potential customers. This will result in better lead conversions and help you get more returns on your business.

How can website push notifications help you when it comes to your e-commerce business?

Website push notifications are the perfect and the ideal way for you to increase targeted customers to your e-commerce website. However, before you embrace these web push notifications, you must be aware of them. It is prudent for you to know how you can use them effectively to your advantage. It is crucial for you to ensure that you take expert advice and guidance before you rely on them for your e-commerce business.

Understanding the essence of web push notifications

441081572_1280x720.jpg

Web push notifications help you to reach out to your customer without taking their contact information. This is a new way to make customers buy your products from the website. You can convert regular visitors to your e-commerce website into leads. These leads, in turn, will be converted into sales. Moreover, once the customer starts to buy from you, he or she has a high chance of coming back as well. This means with the aid of these simple website push notifications, you effectively have the chance of converting regular customers into loyal customers.

What are these website push notifications?

You might be wondering what these web push notifications are and how can they add value to your e-commerce business? Website push notifications are messages that can be clicked for more information or content. This message is sent out to subscribers on their mobiles or desktops. With the aid of a website push notification, you can send your customers the following-

  • Content –here you can send videos, blog post links and other informative links to your clients.
  • Offers – you can send them links to offers or sales of your products
  • Shopping cart- you can remind them of items that they have left abandoned in their shopping carts
  • Poll or survey –you can solicit feedback from your regular subscribers and make changes to the products.

Benefits of using web push notifications

450154847_1280x720.jpg

When it comes to the use of web push notifications, you have the primary goal of keeping your customers engaged. If you take a look at the preferences and the tastes of your clients in the market today, you will find that they keep on changing. Even their behavior is changing to a large extent as well. Esteemed company nationaldebtreliefprograms.com says that their clients are subscribed to newsletters, and they often post their opinions and views on certain business debt relief services and products. They state that web push notifications are welcomed by customers as most of them are not keen to provide their private details. With the aid of these web push notifications, consumers are more willing to click on the links you provide them for sharing content or information. The number of lead conversions has increased as more and more people are interested in the product. This is the prime reason why they have subscribed to you.

Engaging a massive audience and number of people

When it comes to web push notifications, you will find that you have the capacity to involve a significant number of individuals in the e-commerce market. If you take a look at the e-commerce market today, you will find that the volume of customers is increasing daily. Like customers, the number of competitors is also growing. To catch the attention of this market, you must ensure that you have unique offers and deals promoted. Web push notifications largely help you to reach out to those customers who are looking out for you.

Web push notifications also have another value- added advantage. With the aid of web push notifications, you can connect with the customer without opening the mobile or web browser. This means you have the option to reach out to the targeted customer even when he or she is not using the browser. You also have the ability to re-engage customers that have stopped visiting your website. At the same time, you can also use a web push notification when you want to update the client about the status of order. This helps them to keep track of their orders and be aware of its arrival.

Google Chrome is the most widely used web browsers, and it supports web push notifications both on your desktop and mobile browsers. This means when you are using web push notifications, you can connect with the customer when at home and on the go. If you take a look at the recent advent of apps, you will find that they have not taken over the web. People still use and rely on the web for their products and services. This is why opting for web push notifications is a wise and prudent choice if you are in the e-commerce business. Understanding web push notification is essential for the success and the progress of your e-commerce business.

Last but not the least, you effectively can provide your targeted audience with a valuable experience when it comes to all your products sold on the website. You can keep them informed all the time and help them stay updated with your product as well. When it comes to using web push notifications for your e-commerce business, it does not take long enough for you to get started. Ask experts in the niche, and they will ensure you get the perfect web push notifications for your e-commerce website business with no hassles at all!

Author Bio: Kelly Wilson is an experienced and skilled business  consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans.During her spare time she loves to write on Business,Finance,Marketing,Social Media.She loves to share her knowledge and Experts tips with her readers.

8 Strategies to Grow Your Social Media Presence

Image Source: Pixabay Images

Social Media, as many of us know, is quickly taking the lead when it comes to the movers-and-shakers of the marketing world. Why are businesses so focused on this advertising outlet? The answer is simple: Brands provide what the customer wants. With 2.56 billion mobile social media users globally, and an additional 1 million new active mobile social users added every day, it would be foolish not to cater to the consumption habits of the market.

If done properly, digital media marketing (and more specifically, social media marketing) has a profound effect on the reach and engagement that a company or product has with its consumers. Here are eight strategies that will help you grow your presence on social media.

1. Identify your goals as a business.

If you are offering a product or service, then how can you make that attractive to your target demographic? If you are an influencer, how can you focus on making yourself an asset to companies? Staying on topic with your personal brand is important, but the real results come when you tailor your approach to the people you want to see it.

2. Interact with your followers.

If you seem distant or not as active as the customer wants you to be, it is easy for them to lose interest. The attention span required for social media is very short- so if you aren’t around when the consumer is looking for you, you may miss out on a window of opportunity.

3. Link your profile to your website, and vice-versa.

There are more tips for how to customize your business profile here as well. Business profiles also generally have a “contact”, “message”, or “email” button which you should also have set up on each of your profiles. If the viewer has to work hard to get in touch with you, they’re less likely to make a purchase or reach out for more information.

4. Produce valuable content that is aesthetically pleasing.

This is a tricky one… Yes, it is important that the content you create and share with the world is eye-catching, but it must go deeper than solely appearance. Why are users going to look at your post and say: “I want more!” rather than just continuing on with their day? If the content that you share tells a story as well as being professional and clean, then you have a recipe for success.

5. Engage with your followers.

Make sure that they feel you are active and authentic, rather than just a company looking to make a quick buck. Commenting on their posts, liking their photos, and following users interested in your brand is time consuming to say the least, but it also creates a direct relationship between you and the account you are trying to reach. And if you don’t have the time to engage with thousands of users on your own, there are tools you can utilize to delegate that process.

6. Use hashtags to broaden your media horizons.

You can also hide them within your post to keep things looking tidy. Social media, in its simplest form, is a visual marketing technique- so the way things look holds high importance- as well as being visible in as many places as possible. Hashtags allow your post to close in on people that are already searching similar products or ideas, such as #fitness or #hairstylist.

7. Post consistently and at a comfortable rate.

Posting too much can cause followers to tune you out, and posting too little could mean they miss your posts or forget about you. Depending on the type of account you are running, a maximum of twice a day is usually the sweet spot. Instagram stories are also a great tool to use when trying to up your engagement, just be sure not to overdo it!

8. Take customer service above and beyond.

Respond quickly and publicly to questions or concerns posted on your page, and make sure that whoever stumbles across your page will be impressed by the way you interact with users. Humor is a universal way to create a bond with other humans, so try to appear as genuine as possible when reaching out to consumers.

Overall, success on social media is about being attentive to the wants, needs, and likes of your audience. If you incorporate these eight strategies within your social media framework, the positive effects will be clear.

 

7 mistakes copywriters should avoid

Copywriting isn’t easy. Like any form of creativity, from filmmaking and graphic design to dance and theatre, it’s easy to get started but takes a lifetime to master, and the very best copywriters are the ones who know that there’s always something else to learn about the craft.

There are books, of course – Stephen King’s On Writing is great for writers of any genre, and Strunk & White’s The Elements of Style belongs on every copywriter’s bookcase. But books can only get you so far, and if you’re looking for quick wins, then the best bet is to critically evaluate your own writing style and to work with colleagues to identify weaknesses.

A good place to start is by checking your work for these seven major mistakes that have plagued copywriters almost since the very first time someone painted some words on a sign. Let’s get to it.

Ignoring tones of voice

The tone of voice documents is there for a reason. Every brand has a different tone of voice, which is why it’d be super weird if Red Bull suddenly took on a corporate tone. Agency writers, in particular, need to adapt themselves to different tones of voice on a regular basis, but even in-house copywriters are occasionally guilty of flouting their company’s guidelines. Your tone of voice document is like a holy book, so make sure you study it so much you could quote scripture from it.

Failing to proofread

It’s true that there’s a certain joy in creation, which is why it’s often tempting to skip editing and proofreading and to hand in a first draft – especially if you’re under pressure to deliver it. Whatever you do, don’t – a single spelling mistake can cut sales in half, and proofreading is a vital part of a copywriter’s role. If possible, strike up a deal with another copywriter so you proofread each other’s work – after all, two heads are better than one! If you don’t have any copywriting friends (hopefully you do) or don’t want to bother them with your problems, you can use editing services like assignment masters.

Dismissing SEO

Copywriters never used to worry about SEO because that was historically dealt with by the web development team and largely involved the technical build of the website. These days, though, copywriting and SEO go hand in hand, which is why it’s important for copywriters to learn how the words they create fit into a wider SEO strategy. Here are a few tips to get you started.

Not complementing imagery

Copywriters and designers need to work together if they’re to generate the best results. In fact, many copywriters form creative partnerships with designers to make sure that words and visuals are always tightly aligned. You could create the most engaging copy in the world, but if it’s overshadowed by bad design or accompanied by a seemingly irrelevant image then it’s going to lose much of its impact. As a copywriter, you should maintain constant communication with designers throughout the process so that you’re working together instead of in separate silos.

Failing to adapt to different platforms

Facebook isn’t the same as Twitter, and a brochure isn’t the same as a website. That’s why you’ll need to invest the time to tailor your copy for different platforms, always focussing on where it’s actually going to end up. If you’re writing copy for a billboard at the side of a road, for example, then there’s no point writing a long paragraph that motorists will never have time to process.

Missing a call-to-action

A call-to-action is a small section, usually at the end of an article, which tells people what you want them to do next. You might want them to sign up for a free trial, buy a product, sign up to a mailing list or follow you on social networking sites. Whatever it is, you need to take the time to tell people what to do – otherwise, they won’t do it.

Trying to be something you’re not

Copywriters specialize in different disciplines and subject matters for a reason. With writing, in particular, you can tell whether the author is passionate about what they’re talking about, and it rings false if you’re a vegetarian trying to sell bacon or a baby boomer who’s trying to sound ‘down with the kids’. The very best writers find a niche and stick to it, becoming an authority on their chosen subject instead of trying to be a jack-of-all-trades.

Conclusion

Copywriting is undergoing something of a renaissance thanks to the rise of blogging and social media marketing. That means that copywriting is likely to be a relevant skill to marketing departments worldwide for plenty of years to come – and the copywriters who are able to command the largest salaries will be the ones who are the best at what they do.

This list will help, but ultimately the best way to practice is to practice. So go on, get out there – stop reading and start writing. Good luck.

Bio

Carol Henderson is a passionate copywriter who loves to share her knowledge about applying writing skills to effective social media, online marketing, and SEO.

How to pick the perfect WordPress themes and plugins to boost online visibility

Your business needs a good website and a blog to showcase the content of your product or service. It is crucial for you to ensure that you have the right blogging and website platform for the above. Today WordPress is the most popular content management system that helps you to make money online. With this system, you actually can reach out to the targeted audience and generate positive returns on investments as well.

The best part of WordPress is that there are some themes and plugins you may invest in when you are looking for search engine optimization results and better traffic. WordPress is the first choice for everyone primarily because it is free and straightforward for you to use. However, if you are new to WordPress you must be educated and aware of the different kinds of WordPress themes and plugins you can use for your business. The following are some favorite themes that have been briefly described so that you may use them for your website or blog without tensions at all-

  • Genesis- This WordPress theme is very popular, and it has an extensive framework for you to add tags, posts, and categories. They are embedded in the theme, and for extra tasks, you need to install additional SEO plugins. Genesis also supports a broad range of skins that you may choose online. The skins are attractive because they are clear and images and texts can be viewed on them without hassles at all. Experts that have reviewed this theme that you can get an understanding of the SEO position of your article and there are no CSS or HTML errors on it.
  • Thesis- This WP theme is more or less like Genesis however when it comes to quality, it is not the same. Many bloggers consider it to be the best option for creating their blogs on it for the first time. However, experts have detected some admin bugs in the theme, so it is not as popular as Genesis when it comes to performance. Like Genesis, you can get some outstanding skins online that have amazing designs and colors.

What about WP plugins?

When you are looking for plugins that help you a lot with search engine optimization online, three plugins are the first choice by experts. They are –

  • WordPress SEO- Yoast: This plugin for search engine optimization is an all-time favorite of many webmasters and businesses. This plugin helps you to place descriptions, tags and meta titles in any location on your blog. The SEO option has been built in, and there is also a sitemap to your blog or website. This means you do not have to install any other plugin for sitemaps in your site or your blog. Breadcrumbs are used for navigation on a site and blog. The Yoast SEO Plugin gives you this navigation option as well.
  • External links of WP-Google recently unleashed the Google Panda and Penguin Updated a few years ago. Under these Updates, it gave the webmaster certain guidelines to be followed. If you have a blog and it has several dofollow links externally, it is at a high risk of penalization. The Panda Update will list your blog to be a spam blog. With the aid of WP external links, you can nofollow external links in your posts and articles.
  • Images that are SEO friendly- Esteemed company says that when it comes to images, they always use pictures that are SEO friendly. The company deals with business debt solutions. It helps businesses with practical business debt management and relief. They also use many images for the targeted audience who are looking for business debt solutions. The experts here say that if you want the images of your company to be visible in search engine ranks, it is important for you to use the image alt tag. This tag describes your image, and this makes it easy for SEO crawlers to read the text. These crawlers cannot read pictures and therefore cannot bring them up in search engines. However, when it comes to adding tags, it can be hard for businesses to add tags to all their pictures. With the alt tag option, you can automatically make all your pictures and images SEO friendly.

WordPress is indeed a great platform for you, and it is important for you to make your website or blog individual in every way. This is where WordPress Plugins help you. They help you to customize your website and blog. There are many WP plugins for you to choose from. You can always pick the ones that you like. These plugins add much functionality to your website, and the best part is you can insert the ones you want. The original creators have made many WP Plugins and third – parties have contributed to the collection as well. They change the appearance of your blog or website however they are simple enough to improve the functionality of your site or blog. WordPress also has guidelines for these plugins, and in the case of any issue, WP will not take responsibility for the plugins that are not created by their admin. In such a case, experts always suggest that when you are about to install WP Plugins, it is important for you to take a look at their ratings, reviews, and comments.

 

The above also holds true for WP extensions. Therefore, if you are looking for a fantastic website or blog for your business, take time and read the description of the theme or the plugin. Take a chance to go through ratings and reviews. Understand how the theme works for you and your business. In case, you are not savvy enough, hire a WP professional to evaluate your website and site and give you valuable suggestions for the same. With the help of WordPress, you effectively can get an appealing, SEO optimized website or blog that is completely customized to your individual business needs with success!

Author Bio: Evans Connor is an investment consultant and a WP expert when it comes to creating websites and blogs for businesses both small and large in the USA.

4 Easy Tactics to Make Your Content Stand Out from the Crowd

Every day, Internet users publish and share countless bits of information. Additionally, practically every article has links to additional content. Meanwhile, social media has an endless stream of content vying for attention. In the end, the people you want to reach with your material might never see it amidst all the noise.

For this reason, the job of getting your content noticed by your desired audience can seem like a daunting task. After all, people are already limited on the account of their time and attention span. Consequently, even if you create high-quality material, you still might not adequately communicate your message.

Being that the success of your content affects the performance of your business, you must take decisive action. For starters, consider the following four easy tactics to make your content stand out from the crowd.

1. Write a Strong Headline

Most people will read a headline, but only about twenty percent of them will read an entire article. With this in mind, you must create an intriguing headline to captivate your readers. In other words, your headline influences the success of everything you publish.

Try including numeric or statistical data. Similarly, articles in the form of lists, so-called listicles, appeal to readers because these announce that the content discusses a certain number of facts or tips. You can also boost your headlines by including emotionally charged adjectives and by asking questions that begin with how or why.

As you write, challenge your reader to react by providing a clear call to take definite and immediate action. Also, without making unrealistic promises, make sure you explain how your readers will benefit from their response.

2. Educate and Entertain with Interactive Content

Interactive content is more attractive to casual viewers. Do everything possible to create a personalized experience that keeps your readers engaged from the time they open your page until the time they leave.

To achieve an educational and entertaining experience for your readers, create content that induces dialog. Regardless of whether you publish blog content or send marketing emails, make sure you give your audience a chance to interact with buttons, text boxes, videos and other tools.

Overall, customers want to get value from their online experience. As a result, if you make sure that your content informs and entertains, your content will stand out. Regardless of whether your content simplifies life, resolves a question or supplies information, it adds value to your audience by delivering immediate, relevant and personalized results.

3. Use Infographics to Grab Your Reader’s Attention

Communicate your messages visually by encapsulating complex ideas in an easy to read graphic. Not only will this add to the information value of your content but also give you a chance to make your content more entertaining and fun to read.

As you begin creating your infographics, however, make sure that you also compose a complementary text. Doing so can create synergy between the two content types and improve your results. In other words, make sure that your infographics and text concisely communicate your message and compel action.

Infographics will continue to work for you long after your readers have left your website or social media page. In the first place, people tend to remember images more accurately and longer than they do words in print. Furthermore, people often share this type of content and thereby extend your reach over the course of time.

4. Impress Your Audience with Video Content

High bandwidth mobile Internet connections have driven the popularity of video content. You can now quickly and affordably produce video content that attracts and fascinates audiences as you tell your story. Regardless of whether you create video tutorials and “how-to” clips or if you use video to demonstrate your goods and services, you can create a unique look and feel for your brand.

Of course, in many cases, the appeal of video content attracts more traffic to your website or blog, so it should play a major role in any marketing effort. Not all video content is equal, however, so use your creativity to make an experience for your viewers that is as entertaining as it is informative.

When it comes to your videos, make sure you make them long enough to concisely accomplish your goals yet short enough to keep the attention of your viewers. Moreover, you can add links to related videos and other material at the end of each clip to make sure people can always learn more.

Conclusion

The selling ranks of digital publishers have caused an abundance of information online. Additionally, most people face a deluge of information in their inboxes. As competition for the attention of Internet users increases, you must deliver value through your strategic use of headlines as well as your text-based, graphic and video content. As a result, you will stand out from the crowd.

Author bio: Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. Connect with Ashley via Twitter.