10 Great Reasons Why Website Structure Matters in SEO!

A website structure holds a great significance from the SEO perspective. A powerful site structure increases the chances of higher ranking in the search engines for websites. There is no website that does not have a structure with it which might be streamlined or rigorous or disorganized. In this article, we are going to speak regarding the reasons that state how much website structures mean in the website designing.

The structure is the most overlooked feature or a thing while designing the website. Very fewer people know that this falls under the many crucial aspects of a site’s SEO performance. Also, few webmasters understand what it means to have a website structure which helps in the enhancement of the SEO.

1. A better structure ensures the better user experience

A great site structure is all about the colors, the kerning, the fonts, the images, the graphics, and the white space.

We all know that if a site lacks the appealing factor, it loses the potential audience and the attention of search engine too. The algorithm of Google makes use of the information from the searchers so that it can give a rank to your site.

2. Better the structure, better the sitelinks of the site

SERPs have a listing format for the site links which show the main page of your site along with several internal links. However, to have that, your website design must look good.

If you want best solutions for website designing, then you must start looking around right away because the early you get a designer, the early work gets started.

3. Website crawling becomes easier with a good site structure

Googlebot, a web crawler crawls the structure of a website. They function to achieve the goal of indexing the content to get it back in search results. This can only be possible when you have a better website design, making it much easier for the crawler to crawl your website and index the content.

4. Site URL structure must follow the navigation hierarchy

While developing the site structure, the second primary element is your URL structure. Once you have the URL structure, give a logical approach to your site hierarchy, developing it won’t be difficult. The organizing of the URL structure depends as per the hierarchy of your website which apparently means that your URLs will only have real words (no symbols) along with appropriate keyword coverage.

5. Get the HTML or CSS in site navigation

While creating the navigation, always keep the coding as simple as possible. For this, use HTML and CSS as they are the safest approach. If you are getting the coding done in Flash, JavaScript, and Ajax, it will limit the ability of the crawler to cover your website navigation and hierarchy.

6. Take help of navigation structure

In order to get the functioning of your site better, ensure the website design is not shallow. Since the navigation structure will follow your site hierarchy, therefore, ensure that the relevant pages on your site aren’t buried too deep as its good for both from a usability and crawler perspectives.

7. Use List Based Header on Main Navigation Pages

A header lists out the main pages of the website. That means that there should be a proper navigational header with the appropriate sub-categories into it. This will ensure a good site structure which will in return feature a better user-experience to your audience.

8. Develop an excellent internal linking structure

When you have an excellent function of internal linking, your logically approached site hierarchy will have more value to it. There are many tools available on the internet with which you can get the count of these. They are also important just because-

  • They allow quick navigation.
  • Information hierarchy gets established on the site, because of them
  • They help in spreading link juice around websites, giving more ranking power.

9. For the external search

Once you have maintained a good website design for your site, the external search becomes easier. People will find you in their searches and when they do, they will easily understand the most important categories and the relationship with their subsequent subcategories. This means that building clusters around important topics is given more priority than just scattering the information all over.

10. For internal site-search

If your website designing is done correctly then you are more likely to have a good website structure that mirrors the catalog data structure. With a well-organized catalog, you will enjoy a great on-site search. It’s the same with the internal search engine – like the Google utilizes the structure of your website in order to determine the important stuff on your website and the keywords are provided to your website to rank for.

If the internal site-search is done correctly, the on-site search will use categorization in order to improve the relevant search results. Furthermore, it can also use categorization so that the users can be redirected to specific category pages when the search gets auto-complete.

Final Words

While getting the website designing, you must remember that the website structure is highly crucial. It is in fact a result of careful thinking, accurate organization, and intentional design. Therefore, you must create a strong site structure before creating the site. But if you are doing a redesigning of the website, then you must remember that the navigational elements must be reorganized rightly so that the structural SEO can be improved.

Now, always remember that with a great site structure, you will have great SEO.

Author Bio:

Stephen Chong works as a writer for Fonbell Solution, an IT firm offering web-based services and Software Solutions such as Web Design In Singapore, Invoice Billing Software, Online Appointment System in Singapore. He would love to share the experience, knowledge, and thoughts with others on the web.