Eaton Street Seafood
This is a client site I did recently. Originally, the owners wanted to sell a few types of fish and hats and tee-shirts. Therefore, the original design used Cart66, a simple shopping cart plugin which worked fine in the beginning.
Once the owners saw the demand and the number of orders that were possible, they wanted to upgrade to a more robust system. Woocommerce was the answer.
The new version of the site has greatly increased orders. The combination of design, security, and some basic conversion rate optimization tactics drastically increased orders.
I also do the email marketing for this business and that has been a sweeping success as well. You can actually watch orders come in for the products mentioned in the newsletter over the course of a few days after sending.
A challenge that I needed to address was integrating the website with FedEx shipping. I implemented plugins that worked with FedEx Web Services. This allows the site to print FedEx shipping labels of orders and notify FedEx of the need for pickup. This processing was a huge time suck with the original version.
The Current Approach
Currently, I am building a company blog for the site that is incorporating the numerous “longtail” keywords related to their business that are not addressed in the original design.
I am currently using Google Analytics and Ahrefs web service to research and come up with the keyword data for this blogging endeavor.
I measure the success of this project in the increase in orders that the re-design and email marketing have caused.